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Platform by Mission Sustainability
4ocean is a mission-driven for-profit business, dedicated to ending the ocean plastic crisis.4ocean was created with the mission to sell a product that would enable the company to fund a worldwide cleanup initiative. This is how the first product, the 4ocean bracelet, was born. Made from recycled materials, every bracelet purchased funds the removal of five pounds of trash from the ocean and coastlines. In less than 6 years, they have sold enough bracelets to enable them to pull over 30 million pounds of trash from the ocean. Beyond the products, they combat the ocean plastic crisis through technology, cleanups, influence, and education. 4ocean is a for-profit business, because they believe in creating sustainable, profitable business models around cleaning the ocean rather than relying on external funding. The ocean clean-up operations, currently in the U.S., Guatemala, and Indonesia, are meticulously documented and audited for transparency, and are regularly expanding to new locations and deploying new clean-up technologies.
Alex Schulze & Andrew cooper
Founders
Operating since 2017
51-200 Members
38,489,304 Pounds
Trash recovered
8865
Corals planted
5,329
Sq. ft. of kelp forest restored
91
Plastic Offset Business Partnerships
Eco-system
Wetlands
Lakes
Rivers
Coral Reefs
Oceans
Sectors
Circular Economy
Waste Management
Method and technique
4ocean operates with a mission to remove trash from the ocean and coastlines while raising awareness about the impact of plastic pollution. They employs full-time cleanup crews in various countries, including the United States, Haiti, Indonesia, and Guatemala. These teams focus on high-impact areas where ocean and coastal pollution is most severe. The crews work daily to remove plastic waste, discarded fishing gear, and other debris from the ocean and shorelines, preventing it from causing further harm to marine life. 4ocean funds its cleanup efforts primarily through the sale of bracelets made from recycled ocean plastic and glass. Each bracelet sold finances the removal of one pound of trash from the ocean, creating a direct link between consumer purchases and environmental impact. Also sells other eco-friendly products, such as reusable water bottles, tote bags, and apparel. Proceeds from these sales contribute to their ongoing cleanup operations. The plastic collected by 4ocean's cleanup crews is sorted and recycled. The recycled plastic is then used to create 4ocean products, such as the bracelets, further promoting a circular economy. 4ocean runs extensive awareness campaigns to educate the public about the effects of plastic pollution on the ocean and marine life. They use social media, videos, blog posts, and collaborations with influencers to spread their message. 4ocean partners with companies that share their commitment to sustainability. These partnerships often involve co-branded products, sponsorships, or joint awareness campaigns.
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