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Platform by Mission Sustainability
All sectors Sustainable products Clan Earth
Clan Earth, founded in 2018 by Priyanka Mandal and Broteen Biswas in Kolkata, West Bengal, is a pioneering social enterprise dedicated to reversing global deforestation and promoting sustainable fashion. Recognizing the massive environmental toll of synthetic bags and fast fashion, the brand specializes in crafting incredibly durable, plastic-free backpacks, carryalls, and lifestyle accessories from premium, heavy-duty cotton canvas. Beyond utilizing highly sustainable and biodegradable materials, Clan Earth operates on a powerful, impact-driven model: for every single product purchased, they fund the planting of five native trees in deforested areas, partnering directly with global restoration organizations. Furthermore, the company ensures ethical manufacturing by collaborating with skilled local artisans, providing them with fair-wage employment and a safe working environment. By completely eliminating single-use plastics from their supply chain and championing slow fashion principles, Clan Earth empowers modern consumers to make highly responsible, stylish choices that actively heal the planet.
Priyanka Mandal and Broteen Biswas
Co-Founder
Operating since 2019
2-10 Members
Eco-system
Cities and Towns
Forests
Sub-sectors
Circular Economy and Waste Reduction
Ethical Fashion
Habitat and Biodiversity
Sustainable Materials
An Indian sustainable brand crafting plastic-free canvas bags and planting five trees per product sold.
Method and Technique of Clan Earth are:
Premium Natural Canvas Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, heavy-duty cotton canvas and natural fibers directly from ethical suppliers, successfully ensuring the foundational textiles remain completely free from hazardous synthetic polymers and destructive petroleum-based processing.
Plastic-Free Component Engineering: Clan Earth employs a deeply responsible material engineering technique, actively substituting virgin plastic zippers, buckles, and synthetic linings with robust metal hardware and natural cotton linings, successfully ensuring their finished bags are entirely biodegradable and free from toxic microplastics.
Localized Artisanal Handcrafting Assembly: They utilize a highly empowering, localized fabrication method, actively deploying a dedicated team of skilled bag-making artisans in Kolkata to manually cut, stitch, and finish every single backpack, successfully maintaining exceptional quality control while championing ethical labor practices and fair wages.
Verified Global Tree Planting Partnerships: The organization employs a highly impactful environmental restoration technique, systematically allocating a dedicated portion of every single sale to partner with verified non-profit reforestation organizations, successfully guaranteeing the planting, nurturing, and long-term protection of five native trees per transaction.
Slow Fashion Quality Assurance Inspection: Clan Earth utilizes an uncompromising manual safety and durability verification method, carefully evaluating every single crafted bag through multiple rigorous quality checks directly within their facilities, successfully guaranteeing absolute structural integrity, supreme stitching quality, and total absence of manufacturing defects.
Zero-Waste Logistics and Distribution: They employ an incredibly strict environmental fulfillment technique across their entire logistics chain, carefully packing all customer orders using minimalistic, 100% recycled, and compostable shipping materials, successfully protecting the products during transit without contributing to global plastic pollution or overflowing landfills.
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