Arm Chair
₹9,288
All categories Sustainable products De'Dzines
De'Dzines, founded by Rahul Biyani in Kanpur, Uttar Pradesh, is an innovative sustainable furniture brand operating under Quality Decor Dzines. Established with a profound commitment to circular economy principles, the company addresses the massive environmental hazard of discarded automobile tyres by upcycling them into premium, handcrafted products. Their unique catalog features weather-resistant outdoor chairs, unbreakable planters, intricately woven seating sets, and resilient rubber flooring. By adhering to a strict zero-waste philosophy, De'Dzines successfully prevents toxic rubber waste from accumulating in landfills or being incinerated. Each piece is meticulously handcrafted by skilled artisans, ensuring high durability, rust-proof longevity, and unique aesthetic appeal. The brand bridges the gap between industrial waste management and modern lifestyle needs. Through their eco-friendly creations, De'Dzines empowers consumers to embrace sustainable living and conscious consumption while adding highly functional, impact-resistant furniture to their gardens, balconies, and living spaces.
Vaishali Biyani
CEO
Operating since 2019
11-50 Members
Eco-system
Industries
Cities and Towns
Sectors
Waste Management
Sustainable Manufacturing
Circular Economy and Waste Reduction
Lifestyle & Home Décor
An Indian sustainable brand upcycling discarded rubber tyres into handcrafted, unbreakable outdoor furniture and planters.
Method and technique
Method and Technique of De'Dzines are:
Discarded Rubber Tyre Procurement: The enterprise utilizes a highly targeted waste recovery method, actively procuring massive quantities of discarded automobile tyres and scrap rubber directly from local automotive waste streams, successfully securing highly durable raw materials while diverting hazardous industrial waste from municipal landfills.
Chemical-Free Material Cleaning: De'Dzines employs a deeply safe and health-conscious material preparation technique, meticulously washing and sanitizing the salvaged rubber tyres without the use of toxic industrial solvents, successfully neutralizing any residual road grime and preparing the material for safe indoor and outdoor use.
Mechanical Cutting and Stripping: They utilize an incredibly precise structural engineering method, actively deploying specialized cutting tools to manually slice the heavy-duty tyres into uniform, manageable rubber strips and functional components, successfully breaking down the rigid industrial waste into versatile, workable crafting materials.
Artisanal Hand-Weaving and Assembly: The organization employs a highly skilled and localized fabrication technique, carefully collaborating with trained artisans in Kanpur to manually weave the tough rubber strips around sturdy structural frames, successfully achieving elegant, ergonomic seating profiles with unique, handcrafted aesthetics.
Weatherproofing and Structural Reinforcement: De'Dzines utilizes an uncompromising quality enhancement method, systematically engineering their joined furniture pieces to maximize the natural rust-proof, termite-proof, and waterproof properties of the rubber, successfully guaranteeing that the final outdoor chairs and planters can easily withstand severe environmental conditions.
Zero-Waste Manufacturing Quality Assurance: They employ a remarkably strict environmental evaluation technique, carefully ensuring that offcuts and leftover rubber pieces from the main furniture assembly are repurposed into smaller planters or protective flooring mats, successfully maintaining a true zero-waste production cycle before direct-to-consumer distribution.
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