Agni Sari
₹19,000
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Platform by Mission Sustainability
Econic is a sustainable fashion and lifestyle brand based in Guwahati, Assam, founded on the principles of environmental stewardship and the preservation of indigenous crafts. Co-founded by sisters Sanghamitra and Mayuri, the brand focuses on reviving ancient practices of natural dyeing and handloom weaving. Econic sources high-quality silk and cotton from ethical artisan communities, including the Indian Weavers Alliance in Assam and West Bengal-based Anuprerna, ensuring that every garment is handmade and carries a unique cultural narrative. Dedicated to a zero-waste philosophy, Econic upcycles textile waste and utilizes plant-based dyes derived from organic waste materials. Their small-batch, made-to-order production model is designed to minimize the brand's carbon footprint, water usage, and energy consumption. Beyond retail, Econic serves as an educational hub, offering workshops in eco-printing and block printing to raise awareness about mindful consumption. By providing fair wages and safe working conditions for its artisans, Econic fosters a resilient community where heritage, innovation, and ethical fashion coexist.
Sanghamitra Kalita
Co Founder
Operating since 2020
Eco-system
Industries
Cities and Towns
Villages
Sectors
Ethical Fashion
Education for Sustainability
Circular Economy and Waste Reduction
Handicraft & Artisan Products
₹19,000
₹22,000
₹13,000
₹11,000
₹3,999
₹7,000
An Assamese label blending indigenous handloom weaving with natural plant dyes for a sustainable future.
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