Econic is a sustainable fashion and lifestyle brand based in Guwahati, Assam, founded on the principles of environmental stewardship and the preservation of indigenous crafts. Co-founded by sisters Sanghamitra and Mayuri, the brand focuses on reviving ancient practices of natural dyeing and handloom weaving. Econic sources high-quality silk and cotton from ethical artisan communities, including the Indian Weavers Alliance in Assam and West Bengal-based Anuprerna, ensuring that every garment is handmade and carries a unique cultural narrative. Dedicated to a zero-waste philosophy, Econic upcycles textile waste and utilizes plant-based dyes derived from organic waste materials. Their small-batch, made-to-order production model is designed to minimize the brand's carbon footprint, water usage, and energy consumption. Beyond retail, Econic serves as an educational hub, offering workshops in eco-printing and block printing to raise awareness about mindful consumption. By providing fair wages and safe working conditions for its artisans, Econic fosters a resilient community where heritage, innovation, and ethical fashion coexist.
Sanghamitra Kalita
Co Founder
Operating since 2020
Eco-system
Industries
Cities and Towns
Villages
Sectors
Ethical Fashion
Education for Sustainability
Circular Economy and Waste Reduction
Handicraft & Artisan Products
Description: The Agni Sari is inspired by the hues of fire, featuring a combination of bright red and yellow. This handwoven mulberry silk saree is printed with guava and silver oak leaves and hand-dyed in madder roots and marigold flowers. Material: Mulberry Silk Note: There may be irregularities and non-uniformity
₹19,000
Inspired by the lush green forest in spring, the Aranya Sari is a handwoven mulberry silk saree printed with silver oak leaves and hand-dyed in pomegranate skins. It features an embroidered scallop border and intricate hand needle shibori on the pallu. Material: Mulberry Silk Note: There may be irregular
₹22,000
Marigold petals strewn across the silk dress mimic a constellation “Ashlesha” in the sky. This breezy dress with voluminous sleeves is perfect for a day and evening out. Wash care 1.Handwash separately in cold water2.Machine wash in cold water at gentle cycles.3.Use Ph neutral mild detergents only.4.Wash dark clothes s
₹13,000
Auburn pure silk shirt dress is a painting speckled with shades of fall colors from madder root, marigold flowers, sappanwood bark. Shipping & Delivery: All items are made to order specially for you so please allow us 10-15 days to ship your orders to you. Exchange & Return: We do not accept returns as all prod
₹11,000
“And the sun took a step back, the leaves lulled themselves to sleep. Autumn was awakened.” Pure silk pants, printed with fallen leaves and flowers is our ode to Autumn. Shipping & Delivery: All items are made to order specially for you so please allow us 10-15 days to ship your orders to you. Exchange & Return
₹3,999
Hand block printed with natural dyes, this buttery soft modal coord set is lightweight, sleek and absolutely essential if you want to add a dash of excitement to your work wear. Pair it up with an evening clutch to take it from work wear to evening wear in a jiffy! Shipping & Delivery: All items are made to order s
₹7,999
The Azure shirt dress is handcrafted in soft modal fabric handblock printed with natural dyes. A classy, comfortable mad versatile piece with an asymetrical front and back. Shipping & Delivery: All items are made to order specially for you so please allow us 10-15 days to ship your orders to you. Exchange & Ret
₹7,000
“The leaves are all falling, and they’re falling like they’re falling in love with the earth.” Bhumi means earth in Sanskrit. Our Bhumi top made in pure silk, eco printed with fallen leaves on a base of pomegranate dye, complete with beautiful pleat detail and puffed sleeves to give it an old world Victorian charm. Shi
₹7,000
Fabric: Handwoven Eri Silk (Vegan Silk) Dimensions: Length – 2 m | Width – 24 inch Description: Drenched in the natural vibrancy of lac dye, this blush Eri silk stole is a poetic blend of sustainable luxury and traditional craftsmanship. The gentle silhouettes of indigenous leaves narrate a story of mindful artistry and timeless charm. Craft Process: Lac is slow-cooked to extract color. Indigenous leaves are steam-printed onto handwoven Eri silk. Note: Expect subtle irregularities and color variations—proof of its handcrafted authenticity.
₹5,500
Mulberry silk dress with pleats details. The dress is beautifully hand embroidered with floral designs on the bust line. It is naturally dyed with maadder roots. Shipping & Delivery: All items are made to order specially for you so please allow us 10-15 days to ship your orders to you. Exchange & Return: We d
₹17,000
An Assamese label blending indigenous handloom weaving with natural plant dyes for a sustainable future.
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