All categories Sustainable products Elate Beauty
Elate Beauty, founded by Melodie Reynolds in 2014 and headquartered in Victoria, British Columbia, is a trailblazing sustainable cosmetics brand dedicated to revolutionizing the beauty industry through low-waste practices. Built on the philosophy of creating mindful beauty rituals rather than imposing unrealistic standards, the company meticulously formulates a comprehensive range of high-performing, vegan, and cruelty-free makeup. Recognizing the devastating environmental impact of conventional cosmetic packaging, Elate Beauty champions a deeply innovative circular approach by offering its premium foundations, lipsticks, and blushes in universally refillable, sustainably harvested bamboo palettes and recyclable glass containers. As a proud Certified B Corporation and Leaping Bunny certified enterprise, the brand maintains uncompromising ethical sourcing standards, ensuring all ingredients are ethically harvested and safe for sensitive skin. By seamlessly merging ethical manufacturing with luxurious, skin-nourishing cosmetics, Elate Beauty empowers conscious consumers to drastically reduce their daily waste without sacrificing their personal beauty rituals.
Melodie Reynolds
CEO
Operating since 2014
11-50 Members
Eco-system
Cities and Towns
Forests
Sectors
Natural products
Cosmetics and Personal Care Industry
Sustainable Packaging
Circular Economy and Waste Reduction
Better in more ways than one, our Better Balm rehydrates and regenerates dry skin while protecting your pout from environmental pollutants. Clear Lip Conditioner 6g. Made with carrot root oil and rosehip seed oil, it’s rich in vitamins and essential fatty acids, rehydrating and regenerating dry skin while protecting your pout from environmental pollutants. Sheer moisturizing shine. Packaged in a recyclable glass jar with a compostable bamboo lid.
$16.80
Simplify your sustainable beauty routine with the Better Bundle, a collaboration featuring Elate's refillable Essential Mascara and Axiology's Multi-Use Balmies. Together, these products make for the ultimate minimalist makeup bag- like seriously, Balmies and mascara are all you need for a complete look. ($72 Value) We hope you enjoy and thanks for celebrating small businesses + shopping better beauty!
$55
Our go-to tool for contouring the eye, our Blending Brush is made with sustainably-sourced bamboo and a cruelty-free alternative to fur. Designed for contouring the eye, our Blending Brush features a stippled tip for blending pigment. High performance and cruelty-free, the Blending Brush is made with Taklon, an anti-bacterial and hypoallergenic alternative to fur, and sustainably-sourced bamboo, a self-generating resource.
$15
Multi-Use Coloured Face Crème Colour outside the lines with our hydrating Blush Balm: Use the creamy, colourful formula on cheeks, eyes or lips. This product comes in a compostable case - add a bamboo palette and refill forever.
$22
Lightweight, yet long-lasting, our Blush Powder will take you from day to night. Brush, blend and build your colour. This product comes in a compostable case - add a bamboo palette and refill forever.
$16.80
Colour and define your brows with our beloved Brow Balm. A waxy, tinted pomade, Brow Balm will tame even the unruliest brows. This product comes in a compostable case - add a bamboo palette and refill forever.
$24
Our go-to tool for filling and defining brows, our Brow Brush is made with sustainably-sourced bamboo and a cruelty-free alternative to fur. If you love a full brow, our Brow Brush will be your new best friend. Fill and define with the precision bristles, then shape with the spoolie. High performance and cruelty-free, the Brow Brush is made with Taklon, a cruelty-free, anti-bacterial and hypoallergenic alternative to fur, and sustainably-sourced bamboo, a self-generating resource. Use the angled end of this double sided brush for achieving that perfect line, and the spoolie side for taming and blending for the perfect natural brow.
$15
Superfood for your lips! We've taken a traditional lipstick formula and made it in a pan! Capsule LipColour is formulated with nourishing ingredients like shea butter, mango seed butter and jojoba oil. This multitasker adds a pop of colour to both lips and cheeks and is compatible with any Elate palette!
$22
Personalize your Capsule Palette with up to sixteen shades of pressed powders. Refillable and sustainable—the epitome of capsule beauty.
$15.40
Our go-to tool for contouring the cheekbone, our Cheek/Contour Brush is made with sustainably-sourced bamboo and a cruelty-free alternative to fur.
$16
A Canadian sustainable beauty brand offering vegan, cruelty-free cosmetics housed in refillable, eco-friendly bamboo packaging.
Method and technique
Method and Technique of Elate Beauty are:
Ethical Botanical Ingredient Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, natural botanical extracts, organic essential oils, and ethically mined mica directly from verified suppliers, successfully ensuring the foundational cosmetic ingredients remain completely free from hazardous synthetic chemicals and exploitative labor practices.
Toxin-Free Cosmetic Blending: Elate Beauty employs a deeply safe and health-conscious chemical engineering technique, meticulously formulating their highly pigmented foundations and lipsticks in carefully controlled batches, successfully preventing the need for harsh industrial preservatives, parabens, or artificial fragrances while maintaining exceptional color payoff and wearability.
Bamboo Component Machining and Fabrication: They utilize an incredibly sustainable structural engineering method, actively milling and shaping rapidly renewable, water-efficient bamboo wood into beautiful, highly durable magnetic palettes and lipstick casings, successfully replacing brittle, unrecyclable petroleum-based plastics with an aesthetically pleasing and biodegradable natural material.
Refillable Magnetic Pan Assembly: The organization employs a highly specialized, zero-waste product development technique, carefully pressing their cosmetic powders into recyclable aluminum pans that magnetically securely snap into the reusable bamboo compacts, successfully ensuring that customers only need to replace the specific makeup pan once it is depleted.
Seed Paper Refill Packaging: Elate Beauty utilizes an uncompromising environmental fulfillment method, systematically packaging their individual cosmetic replacement pans in highly innovative, biodegradable seed paper envelopes, successfully allowing consumers to plant the packaging in their gardens to grow beautiful wildflowers rather than generating unnecessary household trash.
Cruelty-Free Clinical Efficacy Testing: They employ a highly responsible and compassionate product validation technique, deliberately testing all new natural cosmetic formulas for dermatological safety, blendability, and longevity using exclusively alternative, cruelty-free human testing methods, successfully ensuring exceptional skin compatibility without ever subjecting animals to painful cosmetic trials.
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