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Platform by Mission Sustainability
GForest is a feature within the GCash mobile wallet app, which is widely used in the Philippines for a variety of financial transactions, including payments, money transfers, and purchases. GForest is an interactive climate tech platform that helps to rebuild the Philippine forests and take part in addressing climate change by switching to digital transactions to reduce carbon footprint. The initiative not only helps mitigate climate change but also raises awareness among users about the importance of sustainable practices. By turning everyday financial activities into opportunities to support environmental conservation, GForest has successfully merged technology with sustainability, creating a positive impact on both the community and the environment.
Reforestation
Sustainability
Financial Services
Technology
Climate Action
Martha Sazon
President and CEO
Operating since 2019
2,244,284
Trees Planted
12M
Registered users
5600 hectares
Land area covered
30.5 Billion grams
Carbon emissions saved
Eco-system
Villages
Forests
Cities and Towns
Sectors
Sustainable Finance
Social Change
Habitat and Biodiversity
Digital Sustainability
Climate Change Mitigation
Carbon Offsetting
Type Of Work
Transparency Of Work
Suitable For
Method and technique
GForest is a feature within the GCash mobile wallet app, which is widely used in the Philippines for a variety of financial transactions, including payments, money transfers, and purchases. Whenever a user completes a transaction like paying bills, sending money, or purchasing load, they accumulate green energy points. These points are a virtual representation of the user's contribution to reducing carbon emissions by opting for digital rather than physical transactions. Each virtual tree planted in the app represents a real tree that will be planted in one of the reforestation sites across the Philippines. GCash partners with environmental organizations and local communities to carry out the actual tree planting. These efforts contribute to reforesting degraded lands, helping to restore ecosystems, prevent soil erosion, and combat climate change. Users can track their contributions through the GForest app. The app provides updates on how many trees have been planted due to their efforts, the total area reforested, and the environmental impact of the initiative. GForest encourages social engagement by allowing users to share their progress on social media. Users can compare their green energy points and tree planting activities with friends, fostering a sense of community and competition for a good cause. The initiative not only helps mitigate climate change but also raises awareness among users about the importance of sustainable practices.
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