© 2026 Made for Planet • Privacy Policy • Terms & Conditions
Platform by Mission Sustainability
All categories Sustainable products Jenerous
London, England, United Kingdom
Add a review
Jenerous is an ethical fashion brand and not-for-profit Community Interest Company based in London, United Kingdom. Founded by designer Jenny Allan in 2019, the brand is dedicated to transforming lives through sustainable fashion. Jenerous partners exclusively with certified Fairtrade suppliers and artisan block printers in India, ensuring that all workers receive fair wages above the local minimum, safe working conditions, and essential benefits such as medical insurance and pension equivalents. Their partner factory specifically trains and employs vulnerable young people from low socioeconomic backgrounds. Committed to environmental responsibility, Jenerous utilizes sustainable fabric choices like organic cotton and deadstock materials, while printing with eco-friendly dyes. To minimize waste, off-cuts are creatively repurposed into matching accessories and mini-me dresses. Furthermore, the company prioritizes a low carbon footprint by shipping products in biodegradable mailers and minimizing international travel. All profits are reinvested to benefit their suppliers and support charitable projects in India.
Jenny Allan
CEO
Operating since 2019
1 Members
Eco-system
Cities and Towns
Villages
Industries
Sectors
Fair Trade
Ethical Fashion
Circular Textiles
Social Enterprise
A London non-profit fashion brand transforming lives in India through ethical, Fairtrade, and zero-waste production.
Method and Technique of Jenerous are:
Artisanal Hand-Block Printing Technique: The brand utilizes traditional Indian block printing methods, where skilled artisans hand-carve wooden blocks and stamp organic cotton with environmentally responsible dyes, requiring zero electricity for the patterning process.
Deadstock Fabric Sourcing and Recovery: Jenerous employs a textile rescue method by procuring high-quality "deadstock" surplus fabrics from local Indian businesses, preventing usable materials from entering the waste stream.
Zero-Waste Off-Cut Repurposing: The organization utilizes a modular design technique where pre-consumer fabric scraps left over from adult clothing production are upcycled into accessories, hairbands, and matching "mini-me" girls' dresses.
WFTO-Standard Ethical Manufacturing: They employ a rigorous supply chain auditing method, partnering exclusively with World Fair Trade Organization verified factories that provide above-minimum wages, medical insurance, and pensions to vulnerable workers.
Biodegradable Fulfillment Protocol: Jenerous utilizes a plastic-free logistics technique, replacing standard synthetic shipping bags with fully biodegradable mailers that break down naturally without leaving toxic microplastics in the environment.
Not-For-Profit Financial Allocation Strategy: The company employs a social enterprise financial model, where all operational surpluses and profits are systematically channeled back into community development projects and supplier benefits rather than private shareholder dividends.
Support concious people make more insightful choices
Found any error in information about this organisation?
Are you owner of Jenerous?
Similar companies
Kokroma
Kathmandu, Bagmati Province, Nepal
Kokroma is a Kathmandu social enterprise reviving traditional Nepali baby clothing. They create sustainable maternity packs using prison-woven cotton and employ marginalized women with fair trade wages and flexible conditions.
Dulce Salerno
London, United Kingdom
Dulce Salerno is an e-commerce site based out of London where all proceeds are donated to charities. Their products include Organic Cotton T-shirts, Bamboo T-shirts, Caps and Belts made in Italy.
YellowBag Foundation
Madurai, Tamil Nadu, India
TheYellowBag is a nonprofit organization dedicated to fostering community engagement and social responsibility. Through its unique initiative, it encourages individuals to fill yellow bags with gently used clothing, shoes, and accessories. These bags are then collected and redistributed to those in need, promoting sustainable fashion practices while helping disadvantaged communities. TheYellowBag platform provides a simple way for people to make a positive impact by decluttering their closets and contributing to a circular economy. By facilitating donations and promoting conscious consumption, the organization strives to create a more equitable and environmentally friendly world, one yellow bag at a time.
ARDPURE
Guwahati, Assam, India
Ardpure produces natural, handcrafted housewares and accessories from materials like water hyacinth, kauna grass, bamboo, and cane, supporting rural livelihoods in Northeast India.
