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Platform by Mission Sustainability
All categories Sustainable products L'Oréal Paris
France
Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of Parisian beauty and femininity are reinvented every day. Leading the way in inclusivity, we makes product for people of all origins. From the creative minds and skilled hands of global makeup director Val Garland and hair director Stéphane Lancien, L’Oréal Paris brings the future of beauty into women’s daily lives. With more than 40 years of pioneering scientific research heritage, L’Oréal Paris is proud to offer a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers. We have not tested any of our products or ingredients on animals since 1989, 14 years before required by regulations. This commitment to developing alternative safety tests has become an integral part of the scientific expertise of the L’Oréal Paris Laboratories ever since.
Eugène Schueller
Chemist & Founder of L’Oréal
Operating since 1909
88000 Members
Sectors
Cosmetics and Personal Care Industry
L'Oréal Paris
1.Universalization Strategy: L'Oréal's core business model involves a strategy of "universalization"—globalizing while respecting local differences, needs, desires, and traditions of consumers worldwide to offer tailor-made beauty solutions.
2.Science & Innovation: The company heavily invests in Research & Innovation, using science and technology to develop innovative products adapted to the diverse hair and skin needs globally.
3.Strict Quality Control: Products undergo rigorous evaluation, testing, and quality control at every stage, from raw material sourcing to manufacturing and distribution, to ensure safety and efficacy.
4.Digital & Beauty Tech Integration: L'Oréal integrates digital technology, such as the "SPOT" environmental impact measurement tool and virtual try-on apps, to enhance consumer experience and inform product development.
5.Sustainable Methodology: The brand employs a specific methodology to improve the environmental and social footprint of its products, using eco-design principles and materials from sustainable sources.
6.Product-Specific Application Techniques: The company provides detailed, step-by-step application techniques for specific product categories (e.g., the LCO method for low porosity hair, specific order of makeup application, or precise hair color mixing ratios) to ensure optimal results for the consumer.
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