About

In 2012, Bert van Son set out on a mission to revolutionize the fashion industry, recognizing the urgent need for change. Armed with over 30 years of experience in the fashion world, he had witnessed the harsh realities faced by factory workers and the destructive environmental toll exacted by excessive material demands driven by rampant production. This realization sparked the birth of MUD Jeans, a company committed to doing things differently. Over the years, MUD Jeans has emerged as a shining example of a circular fashion company. It proudly holds the distinction of being one of the world's first B Corps, a testament to its unwavering commitment to ethical and sustainable practices. As early as 2013, MUD Jeans introduced the innovative ""Lease a jeans"" model, which challenged the traditional approach to fashion consumption. Beyond rhetoric, MUD Jeans consistently embodies the principles of the circular economy in its operations, setting a high standard for the fashion industry's transformation. Bert van Son's vision has become a reality, with MUD Jeans at the forefront of reshaping the industry and leading the charge for a more sustainable and responsible future.

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