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Platform by Mission Sustainability
Toronto, Ontario, Canada
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NIOD (Non-Invasive Options in Dermal Science) is the "crown jewel" of DECIEM, The Abnormal Beauty Company. Founded by the late visionary Brandon Truaxe, NIOD was created for the "hyper-educated" skincare consumer who values science over marketing. Unlike its mass-market sister brand, The Ordinary, NIOD focuses on next-generation ingredients and complex delivery systems designed to mimic how the skin naturally functions. The brand rejects traditional marketing fluff, opting instead for clinical jargon and minimalist packaging that lets the formulations speak for themselves. From their iconic blue copper peptide serums to multi-molecular hyaluronic complexes, every product is formulated and manufactured in-house in their Toronto laboratory, ensuring complete control over stability and efficacy.
Brandon Truaxe, Nicola Kilner
Founder & CEO
Operating since 2013
501-1000 Members
Eco-system
Cities and Towns
Villages
Sectors
Sustainable Materials
Methods and Techniques
Biomimetic Formulation: They design products to mimic the skin's natural biology. For instance, their "Non-Acid Acid Precursor" (NAAP) uses fermentation bio-derivatives to exfoliate the skin without the inflammation caused by traditional AHAs/BHAs.
Peptide Activation: Their signature Copper Serum comes in two bottles that must be mixed by the user before first use. This "fresh activation" method prevents the delicate copper peptides from degrading on the shelf, ensuring maximum potency.
Drone Delivery Technology: In products like their Eye Contour Concentrate, they use encapsulated ingredients ("drones") that target specific cells (like fibroblasts) to release actives exactly where they are needed.
Vertical Integration: By owning their lab, manufacturing, and distribution, they bypass third-party markup and delays, allowing them to bring "lab samples" to market faster than traditional conglomerates.
Certificates & compliances
1 Global Recycled Standard (GRS)
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