Founded in 1948 in Bologna, Italy, Oway (Organic Way) is a pioneering family-owned brand specializing in professional agricosmetics. Oway formulates exceptional treatments for hair, face, and body by combining zero-mile, biodynamic, organic, and fair-trade botanical ingredients. The company grows its own medicinal and aromatic shrubs using biodynamic farming methods at its Ortofficina estate, ensuring maximum purity and environmental respect. As the world's first professional agricosmetic brand, Oway is deeply committed to circular design and plastic reduction, successfully replacing 99 percent of its plastic packaging with infinitely recyclable glass and aluminum. Their comprehensive approach to sustainability also includes Artigiano, a dedicated wood laboratory creating eco-friendly salon tools and furniture. Oway's high-performance, toxic-free products empower consumers and professional salons across more than 70 countries to embrace sustainable, responsible, and zero-waste beauty routines.
Luca Laganà
CEO
Operating since 1948
51-200 Members
Eco-system
Industries
Agricultural Lands
Sectors
Sustainable Agriculture
Cosmetics and Personal Care Industry
Circular Economy and Waste Reduction
Ethical Supply Chains
An Italian professional beauty brand offering organic, biodynamic agricosmetics packaged in sustainable, plastic-free glass containers.
Oway
Method and Technique of Oway are:
Biodynamic Botanical Cultivation : The enterprise utilizes a highly rigorous agricultural supply chain method, actively growing zero-mile medicinal and aromatic shrubs on their Ortofficina estate following strict biodynamic farming principles, successfully eliminating synthetic fertilizers to harvest pure, highly potent botanical extracts.
High-Concentration Essential Oil Distillation : Oway employs a deeply advanced natural extraction technique, meticulously utilizing pure steam distillation to process their freshly harvested plants, successfully obtaining ultra-effective essential oils and hydrolates that serve as the fundamental active ingredients in their agricosmetic formulas.
Plastic-Free Glass and Aluminum Packaging : They utilize an incredibly responsible environmental logistics method, actively encasing their entire product catalog exclusively in protective amber glass bottles, jars, and infinitely recyclable aluminum tubes, successfully reducing the company's overall plastic footprint by a staggering 99 percent.
Circular Wood Laboratory Fabrication : The organization employs a remarkably innovative material engineering technique, operating a specialized on-site workshop known as Artigiano, where they carefully design and manufacture eco-friendly application tools and salon furniture using strictly renewable wood and regenerated organic cotton.
Toxic-Free Formulation Engineering : Oway utilizes an uncompromising dermatological safety method, systematically blending their organic, zero-mile, and fair-trade botanical ingredients without the use of harsh synthetic chemicals, successfully ensuring that their professional hair and skin rituals remain completely safe and highly restorative.
Decentralized Global Salon Integration : They employ a highly empowering commercial distribution technique, actively supplying their professional agricosmetics and circular tools to a massive network of salons across 70 countries, successfully training industry professionals to seamlessly implement zero-waste, plastic-free operational standards.
Support concious people make more insightful choices
Found any error in information about this organisation?
Are you owner of Oway?
Similar companies

Acala
Acala is an online store offering an extensive range of natural, organic and vegan health and beauty products from leading brands. All responsibly packaged; refills, plastic free and zero waste packaging. Acala exists to provide immovable balance between people and planet.

LAVE Republic
LAVE Republic makes lovingly handcrafted soaps and personal care products by combining the wisdom of science with the goodness of fresh natural ingredients to deliver meaning, experience and appreciation on everyday little things into everyone’s daily life.

Vanaha Organics & Herbal
Bengaluru, Karnataka, India
Vanaha Organics and Herbal creates organic products which include natural artisan soaps, moisturizers, body creams, shampoos, conditioners and more.