Founded by Aruna Purohit and her daughter, Piroei is an enchanting Indian brand dedicated to creating sustainable, eco-friendly children's apparel. Operating with the ideology that "less is more," the brand meticulously crafts whimsical, comfortable clothing in small batches to ensure safety for both babies and the planet. Piroei utilizes 100% GOTS-certified organic cotton, unpolished wooden buttons, and eco-friendly, non-toxic, azo-free dyes. Their premium collection includes everything from cozy sleepwear and rompers to muslin ponchos and blankets. The brand is deeply committed to slow fashion, creating timeless, durable garments designed to be passed down through generations. Beyond environmental preservation, Piroei champions ethical manufacturing by employing fair-trade practices that empower women and support local communities. By combining natural materials with zero-waste packaging, Piroei offers parents beautiful, high-quality clothing that protects their children's delicate skin while weaving a brighter, greener future for the planet.
Aruna Purohit
CEO
Operating since 2023
100-150 Members
Eco-system
Industries
Cities and Towns
Sectors
Ethical Fashion
Circular Economy and Waste Reduction
Sustainable Materials
Fashion & Apparel Industry
An Indian brand offering sustainable, eco-friendly children's apparel crafted from GOTS-certified organic cotton.
Method and technique
Method and Technique of Piroei are:
GOTS-Certified Organic Cotton Procurement : The enterprise utilizes a highly rigorous agricultural supply chain method, actively sourcing premium GOTS-certified organic cotton directly from trusted suppliers, successfully ensuring the foundational textiles remain completely free from hazardous synthetic pesticides and chemicals.
Eco-Friendly Azo-Free Dyeing : Piroei employs a deeply advanced environmental coloring technique, meticulously applying safe, non-toxic, and azo-free dyes to their fabrics, successfully preventing harmful chemical wastewater from polluting local rivers while ensuring absolute dermatological safety for babies.
Small-Batch Ethical Manufacturing : They utilize an incredibly responsible socio-economic production method, actively centralized in Jodhpur, Rajasthan, where skilled workers expertly stitch the organic fabrics in small, controlled batches, successfully minimizing overproduction waste and fostering fair employment.
Natural Unpolished Trim Integration : The organization employs a remarkably careful garment engineering technique, systematically replacing conventional plastic closures with natural, unpolished wooden buttons, successfully guaranteeing that the final apparel remains fully biodegradable and safe for infant use.
Zero-Waste Packaging Assembly : Piroei utilizes an uncompromising eco-friendly logistics method, actively packaging their premium children's wear in reusable organic cotton drawstring bags, securing them in compostable cardboard boxes sealed with water-activated paper tape to successfully eliminate single-use plastics.
Natural Light Product Photography : They employ a highly responsive visual marketing technique, actively avoiding artificial studio lighting to photograph their products outdoors using natural sunlight and organic botanical backdrops, successfully reflecting their deep commitment to raw authenticity and Mother Nature.
Certificates & compliances
1 Global Organic Textile Standard (GOTS)
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