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Platform by Mission Sustainability
Founded by architect-turned-author Shaymi Shah, SOEL is an Ahmedabad-based sustainable merchandising and lifestyle brand dedicated to fostering mindfulness and eco-friendly living. The brand expertly crafts a wide range of premium, environmentally conscious products, including plantable notepads, upcycled fabric diaries, seed pencils, handcrafted candles, and reusable tote bags. By thoughtfully blending aesthetic design with renewable materials, SOEL transforms everyday utility items into meaningful, zero-waste alternatives. The brand also specializes in curated corporate gifting and premium wedding hampers, helping businesses and individuals celebrate responsibly without contributing to plastic pollution. Beyond its physical product line, SOEL hosts engaging creative workshops and offers mindfulness tools inspired by nature. With a profound commitment to ethical sourcing and sustainability, SOEL empowers conscious consumers across India to adopt a greener, more intentional lifestyle while reducing their ecological footprint.
Shaymi Shah
CEO
Operating since 2022
2-10 Members
Eco-system
Forests
Cities and Towns
Sectors
Natural products
Retail and E-commerce
Circular Economy and Waste Reduction
Lifestyle & Home Décor
An Indian brand offering sustainable stationery, eco-friendly corporate gifting, and mindful lifestyle products.
Method and technique
Method and Technique of SOEL are:
Ethical Procurement of Renewable Materials : The enterprise utilizes a highly rigorous supply chain method, actively sourcing biodegradable paper, natural fabrics, and organic seeds directly from ethical suppliers, successfully ensuring the foundational raw materials are entirely renewable and free from synthetic chemical processing.
Plantable Stationery Formulation and Seed Integration : SOEL employs a deeply advanced eco-manufacturing technique, meticulously embedding high-quality, viable plant seeds into their notepads and pencils, successfully creating a closed-loop product lifecycle where discarded stationery directly contributes to urban afforestation rather than landfill accumulation.
Fabric Upcycling and Diary Binding : They utilize an incredibly responsible waste reduction method, actively collecting discarded textiles and premium paper scraps to construct their handcrafted hardbound journals, successfully preventing valuable resources from being permanently lost within the conventional municipal waste stream.
Artisan Candle Pouring and Formulation : The organization employs a remarkably careful artisanal operational technique, systematically blending natural waxes and non-toxic fragrances to hand-pour their concrete jar candles, successfully delivering a premium, soothing sensory experience without releasing harmful synthetic pollutants into indoor environments.
Customized Corporate Hamper Assembly : SOEL utilizes an uncompromising aesthetic packaging method, actively curating and personalizing bulk orders with eco-friendly wrapping and customized corporate branding, successfully providing modern businesses with luxurious yet entirely sustainable gifting options for their high-profile client events.
Secure E-commerce and Nationwide Distribution : They employ a highly responsive digital commercial technique, actively managing a streamlined online platform with secure payment gateways, successfully delivering their zero-waste merchandise directly to eco-conscious consumers across India while maintaining a significantly minimized carbon footprint.
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