TradeMutt is a social impact workwear brand created by tradies for tradies. Founded by Ed and Dan after they lost a close friend to suicide, TradeMutt aims to break the stigma around mental health in the blue-collar community2. They design funky, eye-catching work shirts that serve as conversation starters about mental health, making the invisible issue impossible to ignore. Every shirt sold donates 50% of its profits to TIACS, a free mental health support service for tradies, truckies, farmers, and blue-collar workers. The shirts are designed to be worn any day, but especially on Funky Shirt Friday, a weekly ritual to encourage meaningful conversations. TradeMutt shirts are not just workwear; they are a powerful tool to promote empathy, compassion, and mental health awareness in the workplace and beyond2.
Sustainability
Social Impact
mental health
Community Engagement
Dan Allen and Ed Ross
CEO
Operating since 2018
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