WaterWise reshaping cleaning essentials, eliminating single-use plastic and excess water, while infusing style into the ordinary. They are committed to cut plastic waste and carbon emissions and a vision to transform mundane cleaning products into symbols of sophistication. Traditional cleaning products contain 85% water and just 15% essential ingredients. WaterWise, have innovated to remove water, reducing product volumes by about 15x thus minimising reliance on single-use plastic packaging. This reduction also contributes to streamlining supply chains and decreasing the carbon footprint.
WaterWise uses biodegradable, plant-derived ingredients, such as natural surfactants and enzymes, to ensure effective cleaning without harming the environment. By developing concentrated formulas, they reduce the amount of product needed for each use. This leads to less packaging, lower shipping weights, and fewer emissions. Their formulas are free from harmful chemicals such as phosphates, parabens, and synthetic fragrances, making them safe for users and ecosystems. To create their detergent sheets and tablets, WaterWise removes the water content from traditional liquid detergents, resulting in a highly concentrated, solid form that is compact and lightweight. The ingredients are compressed into sheets and tablets, ensuring easy dissolution in water while maintaining cleaning power. This method also minimizes storage space and packaging waste. The detergent formulas are designed to work effectively in cold water, which saves energy by reducing the need for hot water during washing . The detergent sheets and tablets are engineered to dissolve quickly in water, ensuring no residue is left behind. This helps reduce water usage in both washing and rinsing cycles. WaterWise uses recyclable, compostable, or biodegradable materials for its packaging. This helps minimize plastic waste and promotes a circular economy.