Not Normal Store (registered in NSW, postcode 2528) is a small Australian fashion label and online storefront that positions itself on deliberate nonconformity and elevated basics — offering small-batch, design-forward apparel through a Shopify storefront and visual-first social channels. The business is registered as a sole trader under Emily Jane Gladwin and lists Windang (NSW 2528) as its main business location. The website shows capsule-style pieces (halter tops, shorts, bralettes) marketed with lifestyle imagery and sustainability-adjacent language; the brand emphasizes limited releases, sensual minimalism, and an intimate, direct-to-consumer shopping experience via social commerce and the store checkout. Public records (ABR) show the business name registration in mid-2025 and the ABN active from early 2025. Operational details such as a street address, staff list, formal certifications, or public financials are not published; contact is handled through the store’s contact form and social DMs. For partner or wholesale queries the business likely prefers direct contact via the site or Instagram.