A Breath of Fresh Air

ettitude

ettitude is a home and lifestyle brand selling bamboo bedding, including sheets, pillowcases, duvet covers and mattress protectors, along with towels, throws, eye masks and sleepwear. Its products are made from CleanBamboo, the brand's own patented fabric. CleanBamboo is a lyocell made from organic bamboo using a food-grade, non-toxic process. Its closed-loop system returns 98% of the water used. The brand says its products carry Oeko-Tex Class I certification and that its supply chain is fully traceable, from bamboo farms to finished goods. According to Good On You, ettitude reuses offcuts and uses recycled packaging. ettitude is a certified B Corp, and Good On You rates it Good overall. Good On You notes that its final production happens in countries with extreme risk of labour abuse, with part of it certified by BSCI, SMETA and WRAP, and that there is no evidence of living wage payment.