A simpler way to understand what makes a product sustainable.

Explore the classification

Why a new classification?

Sustainability is full of vague labels like 'Eco-friendly' and 'Natural.' Made for Planet clears the confusion by focusing on the product's materials, use, and disposal.

Sustainability is full of confusing,

Made for Planet cuts through the noise by focusing on the product itself: what it's made of, how it's used, and where it ends up.

Not every sustainable product works the same way

Products that contribute to sustainability belong to one of three clear tiers. Each tier tells a different part of the story.

Tier 1

Nature's Loop

A plant grows in the sun, becomes a product, and returns to the soil.
  • Naturally derived raw materials
  • Compostable or biodegradable
  • Closed-loop lifecycle

Tier 2

The Second Life

A used container goes into recycling and comes back as a new one.
  • Recycled or reclaimed materials
  • Repurposed product design
  • Extends material life significantly

Tier 3

The Backbone

The product may not return to nature. Its job is to help other systems work better.

One product supporting water, growing, recycling and city systems around it.
  • Enables low-impact living
  • Replaces higher-impact alternatives
  • Systemic sustainability enabler

What the badge tells you

Three distinct signals are packed into every Made for Planet badge.

01 Classification

Which tier does it belong to?

  • Nature's Loop

    Circular by design

  • The Second Life

    Designed for reuse

  • The Backbone

    Essential infrastructure

02 Pass Quality

How cleanly does it pass?

  • FULL PASS

    Meets all criteria cleanly

  • FLAGGED PASS

    Passes with caveats noted

03 Verification Level

How was it checked?

  • DECLARED

    Brand-submitted, under review

  • PENDING

    Awaiting verification

Which tier does a product belong to?

Answer three simple questions to see how we classify products.

  • Recycled paper sheets

  • Upcycled backpack

  • Rooftop solar

  • “Eco-friendly” cleaner

  1. Question 1

    Can it safely return to nature?

    YES

    Nature's Loop

    NO

  2. Question 2

    Does it keep existing materials in use?

    YES

    The Second Life

    NO

  3. Question 3

    Is it essential to create an eco-sustainable system?

    YES

    The Backbone

    NO

    No badge

Identify your product's tier

  • Tier 1

  • Tier 2

  • Tier 3

What the badge does NOT mean

A Made for Planet classification does not mean that we are declaring the company or product perfect.

The classification currently focuses on:

  • material cycles
  • product design
  • end of life
  • reuse and recovery
  • environmental function

It does not currently certify things such as:

  • worker wages
  • labour conditions
  • transport distance
  • corporate behaviour
  • price fairness

Real products. Real examples.

Here are a few examples by tier to make it real.

  • Nature's Loop

    Worked example

    Recycled paper sheets

  • The Second Life

    Worked example

    Upcycled backpack

  • The Backbone

    Worked example

    Rooftop solar

  • No Badge

    Worked example

    “Eco-friendly” cleaner

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Claims aren't evidence

  • Eco-friendly
  • Green
  • Natural
  • Biodegradable
  • Chemical-free
  • Carbon neutral

A more transparent, honest and hopeful future.

Explore products that are Made for Planet.

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