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All sectors / Sustainable products / Charkha Tales

Charkha Tales

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Charkha Tales

Charkha Tales

Lucknow, Uttar Pradesh, India

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Sustainable fashionApparel & FashionOrganic CottonHandcraftedClothing

About

Charkha Tales, founded in 2016 by Roopika Rastogi in Lucknow, Uttar Pradesh, is a pioneering sustainable fashion brand dedicated to preserving and promoting India's rich textile heritage. Inspired by the legacy of Khadi and the spirit of 'Make in India,' the brand masterfully transforms hand-spun and handwoven fabrics into contemporary, stylish apparel for both men and women. Their extensive product line features elegant ethnic wear, comfortable loungewear, handcrafted bags, and premium fabrics enriched with traditional artisanal crafts such as Chikankari, Tie & Dye, Mukaish, and Hand block-printing. Operating with a deep commitment to social responsibility, Charkha Tales directly supports rural weavers and artisans, ensuring fair wages and sustainable livelihoods. By championing slow fashion principles, utilizing eco-friendly natural fibers, and reducing environmental impact, Charkha Tales empowers conscious consumers to embrace timeless, heritage-rich clothing that elegantly harmonizes modern aesthetics with uncompromising ethical and ecological values.

name

Roopika Rastogi Gupta

CEO

Operating since 2016

2-15 Members

Impact

Eco-system

Cities and Towns

Villages

Sub-sectors

Ethical Fashion

Sustainable Materials

Fashion & Apparel Industry

Handicraft & Artisan Products

Media

Products & services

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Adda Work Women Kurta Set - Beige
Tier 1

Adda Work Women Kurta Set - Beige

Ajrakh Women Co-ord Set - Blue
Tier 1

Ajrakh Women Co-ord Set - Blue

Bandhej Cotton Silk Fabric - Maroon
Tier 1

Bandhej Cotton Silk Fabric - Maroon

Bandhej Crush Cotton Fabric - Black
Tier 1

Bandhej Crush Cotton Fabric - Black

Bandhej Women Kurta Set - Green
Tier 1

Bandhej Women Kurta Set - Green

Bandhej Women Kurta Set - Orange
Tier 1

Bandhej Women Kurta Set - Orange

Beads Work Top With Draped Skirt - Black
Unclassified

Beads Work Top With Draped Skirt - Black

Beige Beads Work Women Dress
Unclassified

Beige Beads Work Women Dress

Beige Gondh Print Inspired Co-ord Set
Tier 1

Beige Gondh Print Inspired Co-ord Set

Bengal Cotton Yoga Kurta Set - Off White
Tier 1

Bengal Cotton Yoga Kurta Set - Off White

Sustainability Claim

  • Handmade by artisans

A sustainable fashion brand reviving authentic Khadi and traditional Indian crafts into contemporary, eco-friendly clothing.

Method and technique

The Sustainable Handloom Fabrication And Traditional Khadi Textile Methodology Actively Implemented By Charkha Tales

Method and Technique of Charkha Tales are:

  1. Authentic Hand-Spun Yarn Procurement: The enterprise utilizes a highly rigorous and localized ecological sourcing method, actively procuring authentic, premium hand-spun cotton yarns directly from skilled rural spinning communities, successfully ensuring the foundational raw materials possess an incredibly low carbon footprint compared to machine-milled synthetic fibers.

  2. Traditional Handloom Weaving Process: Charkha Tales employs a deeply traditional and energy-efficient textile manufacturing technique, deliberately utilizing manually operated wooden handlooms to weave the prepared yarns into high-quality Khadi fabric, successfully achieving exceptional textile breathability and unique, organic textures without relying on electricity-consuming industrial machinery.

  3. Natural and Chemical-Free Fabric Dyeing: They utilize a highly responsible and safe cosmetic coloring method, deliberately treating their organic handloom textiles using eco-friendly, non-toxic dyes to create vibrant hues and traditional Tie & Dye patterns, successfully achieving beautiful aesthetics without leaving any harmful chemical residue that could pollute local waterways.

  4. Intricate Artisanal Hand Embroidery: The organization employs a highly specialized, localized embellishment technique, actively deploying a dedicated team of skilled regional artisans to manually execute intricate Chikankari and Mukaish embroidery directly onto the woven Khadi garments, successfully maintaining exceptional artisanal quality while championing ethical labor practices.

  5. Ergonomic Pattern Drafting and Tailoring: Charkha Tales utilizes a highly thoughtful, comfort-driven apparel engineering technique, meticulously drafting functional, contemporary garment patterns for their kurtas, dresses, and loungewear that completely avoid restrictive fits, successfully providing incredibly comfortable clothing that perfectly accommodates modern lifestyles while honoring traditional silhouettes.

  6. Slow Fashion Quality Assurance Inspection: They employ an uncompromising manual safety and durability verification method, carefully evaluating every single crafted garment through multiple rigorous quality checks directly within their Lucknow facilities, successfully guaranteeing absolute structural integrity, supreme stitching quality, and the total absence of manufacturing defects before global distribution.

Working towards SDGs

1. No Poverty8. Decent Work and Economic Growth10. Reduced Inequality12. Responsible Consumption and Production

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Contact

Phone
8377039211
Email
iwearkhadi15@gmail.com
Website
https://charkhatales.com
Social media
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Address
3, Jopling Rd, in front of Lucknow Public Collegiate, near Dainik Jagran Chauraha, Picup Colony, Butler Colony, Lucknow, Uttar Pradesh 226001
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