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All sectors / Sustainable products / Claymistry

Claymistry

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Claymistry

Claymistry

Delhi, India

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Handcraft ProductsTablewareCeramicsStorageHandcrafted

About

Claymistry, founded in 2023 by IIM Ahmedabad alumna Pooja Meena, is an Indian direct-to-consumer brand specializing in handcrafted ceramic tableware, drinkware, and home decor. Driven by a deep appreciation for traditional artistry and modern safety standards, the enterprise partners directly with legacy artisans across northern India to produce export-quality stoneware. Their beautifully curated catalog features dinner sets, serving platters, mugs, and unique home accents, often utilizing distinctive reactive glazes that make every piece a one-of-a-kind creation. Recognizing the critical importance of food safety, Claymistry ensures that all its products are rigorously lab-tested to be 100% lead-free, cadmium-free, and bone-ash-free, perfectly catering to vegetarian households. Furthermore, these high-fired ceramics offer exceptional durability and are completely microwave and dishwasher safe for convenient daily use. By promoting authentic craftsmanship and maintaining uncompromising material transparency, Claymistry empowers Indian consumers to elevate their dining experiences with safe, sustainable, and elegant homeware.

name

Pooja Meena

CEO

Operating since 2023

2-10 Members

Impact

Eco-system

Cities and Towns

Villages

Sub-sectors

Sustainable Manufacturing

Handicraft & Artisan Products

Lifestyle & Home Décor

Social Enterprise

Media

Products & services

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Baker's Delight Tray Set of 3
Tier 1

Baker's Delight Tray Set of 3

Birds of a Feather: Figurine Set of 4
Tier 1

Birds of a Feather: Figurine Set of 4

Blush and Bashful Dessert Bowl, 260ml
Tier 1

Blush and Bashful Dessert Bowl, 260ml

Bowl Buddies Nesting Bowl Set
Tier 1

Bowl Buddies Nesting Bowl Set

Bowl-d Morning Half-Shaded Serving Bowl, 600ml
Tier 1

Bowl-d Morning Half-Shaded Serving Bowl, 600ml

Bowl-dly Minimal Black Serving Bowl, 1L
Tier 1

Bowl-dly Minimal Black Serving Bowl, 1L

Checkmate Jars: The Perfect Storage Move
Tier 1

Checkmate Jars: The Perfect Storage Move

Chill-o-saurs Figurine, Set of 3
Tier 1

Chill-o-saurs Figurine, Set of 3

Citrus Sensation Orange Serving Bowl, 300ml
Tier 1

Citrus Sensation Orange Serving Bowl, 300ml

Claymistry Gift Card
Unclassified

Claymistry Gift Card

Type Of Product

  • Furniture & home decor
  • Kitchen & dining

Made From

  • Terracotta & ceramic

Sustainability Claim

  • Chemical-free & non-toxic
  • Handmade by artisans

An Indian brand offering handcrafted, lead-free, bone-ash-free, and microwave-safe ceramic tableware made by legacy artisans.

The Artisanal Ceramic Fabrication And High-Temperature Firing Methodology Actively Implemented By Brand Claymistry

Method and Technique of Claymistry are:

  1. Premium Raw Material Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring high-quality natural clays and essential minerals directly from trusted regional suppliers, successfully ensuring the foundational raw materials remain completely pure, non-toxic, and entirely free from animal-derived bone ash before entering the artisanal production cycle.

  2. Traditional Wheel-Throwing and Molding: Claymistry employs a deeply authentic and skill-intensive fabrication technique, deliberately partnering with legacy artisans who meticulously shape the raw clay using traditional potter's wheels or highly precise hand-molding methods, successfully achieving elegant, functional silhouettes with unique, organic textures that mass-produced factory items lack.

  3. High-Temperature Bisque Firing: They utilize an incredibly controlled and heat-intensive structural engineering method, actively placing the shaped and dried clay pieces into advanced kilns for an initial bisque firing at exceptionally high temperatures, successfully hardening the porous clay body to ensure maximum durability and chip resistance.

  4. Safe and Reactive Glaze Application: The organization employs a highly specialized, health-conscious cosmetic coating technique, meticulously applying strictly lead-free and cadmium-free glazes—often using complex reactive formulations—to the bisqueware, successfully ensuring the final products are visually stunning, deeply vibrant, and absolutely safe for daily food consumption.

  5. Secondary Glaze Firing and Vitrification: Claymistry utilizes an uncompromising thermal finishing method, carefully subjecting the glazed ceramics to a second high-temperature firing exceeding 1,200°C, successfully melting the glaze into a solid, glass-like coating and completely vitrifying the underlying stoneware to render it perfectly waterproof, microwave-safe, and dishwasher-compatible.

  6. Rigorous Laboratory Safety Validation: They employ a remarkably strict manual and technological inspection technique, systematically routing samples from their manufactured batches to independent laboratories to test against strict Indian Standards (IS 13428 / IS 6033), successfully verifying the absolute absence of heavy metals before direct-to-consumer distribution.

Working towards SDGs

3. Good Health and Well-being8. Decent Work and Economic Growth9. Industry, Innovation, and Infrastructure12. Responsible Consumption and Production

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Contact

Phone
+91 8511991204
Email
contact@claymistry.in
Website
https://claymistry.com
Social media
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Address
H -30, Office, 2nd Floor, H-30 and, Vijay Chowk, near uma party plot, Lakshmi Nagar, New Delhi, Delhi 110092
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