cropped t-shirt

maison blanche

maison blanche is an avant-garde fashion label from Switzerland. It makes conceptual menswear and womenswear such as shirts, tops and leggings, and it has also launched a perfume line. Its collections take on socio-political themes, including gender, feminism and the treatment of minorities, with the LGBTQIA+ community at the centre of its work. The label follows a cradle-to-cradle approach to circular design and avoids plastic where it can. It also says it is committed to fair employment and inclusion. One shirt, made in collaboration with Miele, sends all of its proceeds to DAO, which supports women's shelters in Switzerland and Liechtenstein. Good On You rates maison blanche Good overall: Great for animals, since the whole range is vegan, Good for planet and It's a Start for people. On the planet side, it credits the use of organic cotton, limited production runs, manufacturing closer to home and action on water use. Final production happens in Portugal, but Good On You found no evidence of living wages being paid in the supply chain.