All sectors / Sustainable products / Earthy Affair
Earthy Affair, founded by sisters Tanushi and Ishita, is an Indian sustainable skincare brand dedicated to simplifying beauty routines through natural and eco-friendly products. Operating under Krasivaya Wellness LLP in Delhi, the brand provides handcrafted bath and body rituals designed to nourish the skin while remaining completely free from harsh toxins and synthetic fragrances. Their extensive product catalog features powder-to-foam face washes, whipped shower soufflés, nourishing face oils, and de-tan ubtans. Embracing a philosophy of "intentionally minimal," Earthy Affair utilizes ethically sourced natural ingredients to formulate highly effective, age-and-gender-neutral skincare solutions. The company holds GMP and ISO certifications, ensuring superior quality control and safety. To combat environmental waste, Earthy Affair packages its premium formulations in sustainable glass bottles, preventing chemical leaching and minimizing plastic pollution. By combining traditional botanical wisdom with modern sustainability practices, Earthy Affair empowers consumers to indulge in clean, cruelty-free self-care.
Tanushi Goyal and Ishita Goyal
Co-Founder
Operating since 2022
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Health and Wellness
Natural products
Cosmetics and Personal Care Industry
Sustainable Business
Type Of Product
Sustainability Claim
An Indian sustainable beauty brand offering handcrafted, toxin-free, and cruelty-free bath and body skincare products.
Method and technique
Method and Technique of Earthy Affair are:
Ethical Botanical Ingredient Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, natural botanical extracts and raw materials directly from ethical suppliers, successfully ensuring the foundational ingredients remain completely free from hazardous synthetic pesticides and environmental pollutants.
Toxin-Free Small Batch Blending: Earthy Affair employs a deeply safe and health-conscious chemical engineering technique, meticulously formulating their face washes and body souffles in carefully controlled small batches, successfully preventing the need for harsh industrial preservatives, artificial fragrances, or toxic synthetic colorants.
Advanced Powder-to-Foam Processing: They utilize an incredibly innovative and water-conscious product development method, actively creating concentrated powder-based face cleansers that transform into rich foam upon contact with water, successfully reducing the product's overall water footprint and increasing long-term shelf stability without harmful chemicals.
Eco-Friendly Glass Packaging Assembly: The organization employs a remarkably strict environmental packaging technique, carefully bottling their finished liquid serums and creams into highly sustainable, infinitely recyclable glass containers, successfully ensuring optimal product preservation while completely avoiding reliance on destructive single-use commercial plastics.
Rigorous GMP and ISO Certification Checks: Earthy Affair utilizes an uncompromising quality assurance method, systematically subjecting every manufactured batch of skincare to strict internal evaluations that align with their official GMP and ISO 9001:2015 certifications, successfully guaranteeing absolute structural consistency and consumer health safety.
Cruelty-Free Clinical Safety Testing: They employ a highly responsible and compassionate product validation technique, deliberately testing all new natural formulas for dermatological safety and efficacy using alternative, cruelty-free clinical methods, successfully ensuring exceptional skin compatibility without ever subjecting animals to painful cosmetic trials.
Certificates & compliances
1 ISO 9001:2015
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