ELLA WEEKENDER | Olive

ASK Scandinavia

ASK Scandinavia is a premium accessories label based in Helsinki. It designs bags and accessories, including totes, shoulder bags, travel bags and baby changing bags, with a clean, sculptural Nordic look meant to outlast seasonal trends. The brand started from a need for more sustainably made changing bags that it could not find on the market. Production takes place in Europe with trusted partners. The brand says all its materials are cruelty-free, traceable and certified, and its founder has used materials such as ECONYL and MIRUM in accessories. Each product has a digital ID, described as blockchain-powered, that verifies origin and authenticity, shows material composition and care information, and makes resale easier. The brand won Recycle the Runway by Global Fashion Agenda. Good On You rates ASK Scandinavia Great overall. It scores the brand Good for planet and people and Great for animals, noting that the whole range is vegan. It also notes that most of the supply chain is traced, that more than half of final production is SMETA audited, and that some workers in final production are paid living wages.