All sectors / Sustainable products / Graamyam
Kochi, Kerala, India
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Graamyam is a mission-driven social enterprise based in Kochi, Kerala, dedicated to the revival and promotion of traditional Indian craftsmanship. The organization serves as a vital bridge between rural artisan communities and modern consumers, specializing in environmentally responsible housewares and apparel. Their curated collection features products expertly crafted from indigenous materials such as bamboo, terracotta, screw pine (cora grass), coir, and coconut shells. By integrating contemporary design aesthetics with ancient techniques, Graamyam ensures that traditional crafts remain relevant and commercially viable. The enterprise goes beyond retail by actively assisting craft communities in developing safe, ergonomic workspaces and transitioning to more sustainable production processes. Through powerful storytelling and expanded market access, Graamyam empowers artisans to maintain their cultural heritage while securing dignified, stable livelihoods. Their commitment to utilizing natural, biodegradable materials like handloom cotton and brass fosters a circular economy that celebrates the artisanal soul of Kerala while protecting the local ecosystem for future generations.
Rakkee Thimothy
Co Founder
Operating since 2018
Eco-system
Forests
Cities and Towns
Villages
Sub-sectors
Community Resilience
Retail and E-commerce
Handicraft & Artisan Products
Lifestyle & Home Décor
A Kochi social enterprise transforming traditional Kerala crafts into contemporary, sustainable lifestyle products for global markets.
Method and Technique of Graamyam are:
Indigenous Material Sourcing and Seasoning: The organization utilizes traditional methods for harvesting and seasoning bamboo and wood, ensuring the natural fibers are treated without harsh chemicals to maintain structural integrity and prevent decay.
Screw Pine and Cora Grass Weaving: Graamyam employs the ancestral "Thazhappaya" weaving technique, where grass is dried, split, and hand-woven into intricate mats and baskets, preserving a craft that is central to Kerala's cultural identity.
Natural Terracotta Kiln Firing: They utilize traditional open-pit or community kiln firing techniques for their terracotta range, using local clay and organic fuels to create durable, porous housewares with a unique earthy finish.
Coir and Coconut Shell Upcycling: The brand utilizes a zero-waste technique by transforming the byproducts of Kerala’s coconut industry into polished kitchenware and fiber-based accessories, maximizing the utility of every part of the fruit.
Collaborative Design Mentorship Method: Graamyam employs a participatory technique where modern designers work alongside master artisans to simplify traditional motifs for contemporary use while maintaining the technical authenticity of the handmade process.
Artisan Hub Infrastructure Development: They utilize a community-centric technique to upgrade rural workshops, providing ergonomic tools and better lighting systems that allow artisans to work longer and more comfortably without physical strain.
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