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All sectors / Sustainable products / Jenerous

Jenerous

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Jenerous

Jenerous

London, England, United Kingdom

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Zero WasteSustainable materialsEthical SourcingOrganic CottonWomen Empowerment
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About

Jenerous is an ethical fashion brand and not-for-profit Community Interest Company based in London, United Kingdom. Founded by designer Jenny Allan in 2019, the brand is dedicated to transforming lives through sustainable fashion. Jenerous partners exclusively with certified Fairtrade suppliers and artisan block printers in India, ensuring that all workers receive fair wages above the local minimum, safe working conditions, and essential benefits such as medical insurance and pension equivalents. Their partner factory specifically trains and employs vulnerable young people from low socioeconomic backgrounds. ​Committed to environmental responsibility, Jenerous utilizes sustainable fabric choices like organic cotton and deadstock materials, while printing with eco-friendly dyes. To minimize waste, off-cuts are creatively repurposed into matching accessories and mini-me dresses. Furthermore, the company prioritizes a low carbon footprint by shipping products in biodegradable mailers and minimizing international travel. All profits are reinvested to benefit their suppliers and support charitable projects in India.

name

Jenny Allan

CEO

Operating since 2019

1 Members

Impact

Eco-system

Industries

Cities and Towns

Villages

Sub-sectors

Fair Trade

Ethical Fashion

Circular Textiles

Social Enterprise

Media

Products & services

Made From

  • Organic cotton

Sustainability Claim

  • Organic certified
  • Upcycled or recycled input

A London non-profit fashion brand transforming lives in India through ethical, Fairtrade, and zero-waste production.

The Fairtrade Manufacturing and Circular Zero Waste Textile Methodology Implemented by Jenerous London

Method and Technique of Jenerous are: ​

  1. Artisanal Hand-Block Printing Technique: The brand utilizes traditional Indian block printing methods, where skilled artisans hand-carve wooden blocks and stamp organic cotton with environmentally responsible dyes, requiring zero electricity for the patterning process.

  2. ​Deadstock Fabric Sourcing and Recovery: Jenerous employs a textile rescue method by procuring high-quality "deadstock" surplus fabrics from local Indian businesses, preventing usable materials from entering the waste stream. ​

  3. Zero-Waste Off-Cut Repurposing: The organization utilizes a modular design technique where pre-consumer fabric scraps left over from adult clothing production are upcycled into accessories, hairbands, and matching "mini-me" girls' dresses. ​

  4. WFTO-Standard Ethical Manufacturing: They employ a rigorous supply chain auditing method, partnering exclusively with World Fair Trade Organization verified factories that provide above-minimum wages, medical insurance, and pensions to vulnerable workers.

  5. ​Biodegradable Fulfillment Protocol: Jenerous utilizes a plastic-free logistics technique, replacing standard synthetic shipping bags with fully biodegradable mailers that break down naturally without leaving toxic microplastics in the environment. ​

  6. Not-For-Profit Financial Allocation Strategy: The company employs a social enterprise financial model, where all operational surpluses and profits are systematically channeled back into community development projects and supplier benefits rather than private shareholder dividends.

Working towards SDGs

1. No Poverty5. Gender Equality8. Decent Work and Economic Growth12. Responsible Consumption and Production

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Contact

Phone
+447799512412
Email
info@jenerous.org
Website
https://www.jenerous.org/
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