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Maati Care, founded by Ridhi Aggarwal and Riya Malhotra in New Delhi, is an all-women brand born from their personal postpartum journeys. Overwhelmed by hair fall and skin changes, they sought answers in old traditional recipes and blended them with modern botanical science. Today, Maati Care provides a mindful range of 100 percent pure, natural, and farm-sourced haircare and skincare products. The catalog includes therapeutic hydrosols, herbal hair pack powders, facial oils like Himachali Rosehip oil, and pure macerated hair oils like Kaveri Oil and Rosemary Oil blend. The brand sources potent botanicals directly from organic Indian farms, completely avoiding harsh synthetic chemicals. Driven by a vibrant female community, Maati Care promotes a shift in the self-care mindset, empowering women to embrace natural, homemade-style remedies that are safe, deeply nourishing, and incredibly effective for holistic wellness and healthy living.
Ridhi Aggarwal and Riya Malhotra
Co-Founder
Operating since 2022
11-50 Members
Eco-system
Agricultural Lands
Cities and Towns
Sub-sectors
Health and Wellness
Natural products
Cosmetics and Personal Care Industry
Ethical Supply Chains
Type Of Product
Sustainability Claim
An all-women Indian brand providing pure, farm-sourced, traditional skincare and haircare botanical remedies.
Method and technique
Method and Technique of Maati Care are:
Direct Organic Farm Sourcing : The enterprise utilizes a highly rigorous agricultural procurement method, actively sourcing premium, unadulterated plant materials like Moringa and Rosehip directly from organic family farms across diverse Indian regions, successfully ensuring the foundational elements of their skincare line are incredibly nutrient-rich.
Traditional Botanical Maceration : Maati Care employs a deeply advanced and highly historical physical processing technique, meticulously infusing rich base oils with potent herbs over extended periods without harsh heat, successfully extracting the absolute maximum amount of active therapeutic compounds for their specialized hair oils.
Steam Distillation for Hydrosols : They utilize an incredibly pure botanical extraction method, actively capturing the volatile essential oils and nutrient-dense cellular water of fresh plants through careful steam distillation, successfully creating highly potent, beautifully aromatic hydrosols that instantly deliver clean hydration to the skin and scalp.
Gentle Sun-Drying of Herbs : The organization employs a remarkably gentle thermal preservation technique, carefully shade-drying and sun-drying vibrant petals and leaves like Hibiscus and Orange Peel, successfully preventing the catastrophic degradation of heat-sensitive vitamins and antioxidants before the herbs are finely milled into cloth-sifted powders.
Small-Batch Formulation and Blending : Maati Care utilizes an uncompromising quality-focused manufacturing method, systematically crafting their diverse natural skincare and haircare remedies entirely in highly controlled, small batches in Delhi, successfully ensuring that every single jar remains exceptionally fresh, highly potent, and perfectly safe for the consumer.
Chemical-Free Preservation and Packaging : They employ a highly responsible commercial fulfillment technique, carefully stabilizing their organic products through intelligent natural ingredient synergies rather than relying on toxic synthetic preservatives, successfully maintaining absolute environmental and dermatological integrity from the production facility directly to the customer's home.
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