All sectors / Sustainable products / Madmix
Madmix, founded by Gaurav Palrecha in 2021 and based in Mumbai, Maharashtra, is a fast-growing direct-to-consumer brand revolutionizing the Indian snacking industry. Recognizing the widespread need for healthier, guilt-free snacking options that don't compromise on taste, Madmix offers a unique range of baked, low-fat, and preservative-free munchies. Their diverse product portfolio features crunchy quinoa and millet-based puffs, innovative baked jowar bhujia, and naturally flavored raisins in unique profiles like paan and mango. Committed to utilizing wholesome, Indian-origin superfoods, Madmix entirely avoids artificial colors, synthetic preservatives, and traditional deep-frying methods. Gaining nationwide prominence after successfully securing an investment on Shark Tank India Season 4, the brand continues to rapidly expand its footprint across general trade, modern trade, and quick-commerce platforms. By seamlessly blending bold, nostalgic flavors with serious nutritional integrity, Madmix empowers modern consumers to enjoy delicious, satisfying snacks that actively champion a healthier lifestyle.
Gaurav Palrecha
CEO
Operating since 2021
11-50 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Health and Wellness
Food Security
Natural products
Retail and E-commerce
Type Of Product
A Mumbai-based snack brand offering baked, low-fat, and preservative-free millet puffs and jowar bhujia.
Method and technique
Method and Technique of Madmix are:
Premium Superfood Ingredient Procurement: The enterprise utilizes a highly rigorous agricultural sourcing method, actively procuring premium, indigenous millets, pure quinoa, and natural spices directly from trusted suppliers, successfully ensuring the foundational raw materials remain completely free from hazardous synthetic chemicals and are naturally nutrient-dense.
Advanced Baking and Extrusion Processing: Madmix employs a deeply safe and health-conscious physical manufacturing technique, deliberately utilizing advanced extrusion and high-temperature baking machinery rather than industrial deep fryers, successfully achieving the perfect crunchy texture for their puffs and bhujia while minimizing unnecessary oil retention.
Toxin-Free Flavor Blending: They utilize an incredibly authentic culinary mixing method, actively dusting and coating their baked snacks using strictly natural spice blends and plant-based flavor extracts, successfully creating highly vibrant and addictive taste profiles without utilizing any toxic artificial additives or synthetic flavor enhancers.
Zero Preservative Quality Assurance: The organization employs a highly specialized structural engineering technique, carefully controlling moisture levels during the baking and packaging process to naturally extend the product's shelf life, successfully maintaining exceptional freshness and crunch for up to nine months without the use of chemical preservatives.
Secure and Hygienic Packaging Assembly: Madmix utilizes an uncompromising environmental fulfillment method, systematically sealing the finished snacks in highly protective, food-grade packaging materials directly within their manufacturing facilities, successfully preventing any premature oxidation or moisture absorption before the products reach the consumer's hands.
Omnichannel Logistics and Distribution: They employ a highly analytical commercial distribution technique, carefully evaluating multi-tier delivery networks to actively supply their healthy snacks across direct-to-consumer websites, rapid quick-commerce platforms, and massive physical retail chains, successfully minimizing transit delays and ensuring wide national availability.
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