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Naturally Drenched is a vegan and eco-conscious hair care brand dedicated to celebrating natural textures and curls. Founded by Jamila Powell, owner of Maggie Rose Salon—one of the top texture salons in the country—the brand addresses the lack of Black representation in the beauty industry by promoting inclusivity and working with underrepresented communities. Their product line includes treatments like the Rebalance Pre-Conditioner, designed to restore pH balance and hydration to curls, enhancing definition and health. Sustainability is a core value, with products formulated using clean, high-quality ingredients and packaged in renewable and recyclable materials to minimize environmental impact. Naturally Drenched empowers individuals to embrace, love, and preserve their unique hair textures while maintaining a strong commitment to environmental responsibility.
Jamila Powell
Operating since
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