All sectors / Sustainable products / Noupelle.in
Founded by Kamna Tripathy, Noupelle is a pioneering Indian sustainable fashion brand dedicated to redefining the concept of "new". Driven by the massive waste generated in traditional manufacturing, Noupelle rescues discarded leather offcuts from tanneries and design houses, transforming them into exquisite, lightweight jewelry. The name itself is a portmanteau of "nouvelle" (new) and "pelle" (skin/leather), symbolizing a fresh identity for upcycled materials. The brand empowers local craftsmen by diversifying their skills to handcraft elegant earrings, neckpieces, bracelets, and rings. By juxtaposing leather with contrasting materials like brass, wicker, and gold foil, Noupelle creates bold, asymmetric, and unique made-to-order designs. Furthermore, the brand explores vegan alternatives using biomaterials like cork and Piñatex. Championing slow fashion and circular economy principles, Noupelle significantly reduces landfill waste while offering modern, eco-conscious consumers beautifully crafted, one-of-a-kind accessories.
Kamna T. Chowdhry
CEO
Operating since 2020
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Ethical Fashion
Circular Economy and Waste Reduction
Fashion & Apparel Industry
Handicraft & Artisan Products
Made From
Sustainability Claim
An Indian fashion brand creating handcrafted, lightweight jewelry from upcycled industrial leather offcuts.
Method and technique
Method and Technique of Noupelle are:
Industrial Leather Offcut Rescue : The enterprise utilizes a highly rigorous circular sourcing method, actively establishing direct connections with large-scale tanneries and manufacturing export houses to successfully rescue rejected leather offcuts and deadstock before they are discarded into landfills.
Meticulous Surface Conditioning and Cleaning : Noupelle employs a deeply advanced material preparation technique, systematically cleaning, polishing, and treating the inconsistently shaped salvaged leather scraps, successfully restoring their original luster and preparing them for intricate artistic embellishment and cutting.
Multi-Material Artisanal Juxtaposition : They utilize an incredibly creative physical design method, actively combining the upcycled leather fragments with contrasting raw materials like natural wicker, raffia, and gold-plated brass, successfully crafting visually striking, highly textured, and asymmetrical statement jewelry pieces.
Specialized Artisan Upskilling and Assembly : The organization employs a remarkably empowering socio-economic operational technique, carefully training local craftsmen in diverse production steps such as pattern making, cutting, embellishments, and assembly, successfully breaking them away from monotonous factory line work to foster holistic artisanal mastery.
Alternative Vegan Biomaterial Integration : Noupelle utilizes an uncompromising ethical material science method, actively incorporating highly innovative, plant-based alternatives like pineapple-fiber Piñatex and natural cork into specialized collaborative collections, successfully providing luxurious options for strictly vegan and eco-conscious consumers.
Made-To-Order Slow Fashion Fulfillment : They employ a highly responsible commercial logistics technique, actively limiting mass production and exclusively crafting their leather accessories on a made-to-order basis, successfully eliminating the massive inventory waste and ecological footprint typically associated with traditional fast fashion models.
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