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All sectors / Sustainable products / Oway

Oway

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Oway

Oway

Granarolo dell'Emilia, Italy

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Skin care productsOrganic ProductsBeauty ProductsHair CareBody Products

About

Founded in 1948 in Bologna, Italy, Oway (Organic Way) is a pioneering family-owned brand specializing in professional agricosmetics. Oway formulates exceptional treatments for hair, face, and body by combining zero-mile, biodynamic, organic, and fair-trade botanical ingredients. The company grows its own medicinal and aromatic shrubs using biodynamic farming methods at its Ortofficina estate, ensuring maximum purity and environmental respect. As the world's first professional agricosmetic brand, Oway is deeply committed to circular design and plastic reduction, successfully replacing 99 percent of its plastic packaging with infinitely recyclable glass and aluminum. Their comprehensive approach to sustainability also includes Artigiano, a dedicated wood laboratory creating eco-friendly salon tools and furniture. Oway's high-performance, toxic-free products empower consumers and professional salons across more than 70 countries to embrace sustainable, responsible, and zero-waste beauty routines.

Luca Laganà

CEO

Operating since 1948

51-200 Members

Impact

Eco-system

Industries

Agricultural Lands

Sub-sectors

Sustainable Agriculture

Cosmetics and Personal Care Industry

Circular Economy and Waste Reduction

Ethical Supply Chains

Media

Products & services

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Citrus Bouquet
Unclassified

Citrus Bouquet

Deep Amber
Unclassified

Deep Amber

Iris Antique
Unclassified

Iris Antique

Lush Vanilla
Unclassified

Lush Vanilla

Mediterranean Garden
Unclassified

Mediterranean Garden

OWN WAY
Unclassified

OWN WAY

Sylvan Woods
Unclassified

Sylvan Woods

Velvet Blossom
Unclassified

Velvet Blossom

Warm Spice
Unclassified

Warm Spice

after-sun body balm
Unclassified

after-sun body balm

Type Of Product

  • Personal care & beauty

Made From

  • Glass

Sustainability Claim

  • Chemical-free & non-toxic
  • Organic certified
  • Plastic-free packaging
  • Vegan & cruelty-free

An Italian professional beauty brand offering organic, biodynamic agricosmetics packaged in sustainable, plastic-free glass containers.

Oway

The Biodynamic Agricosmetic Formulation And Zero-Waste Manufacturing Methodology Actively Implemented By Oway Brand

Method and Technique of Oway are:

  1. Biodynamic Botanical Cultivation : The enterprise utilizes a highly rigorous agricultural supply chain method, actively growing zero-mile medicinal and aromatic shrubs on their Ortofficina estate following strict biodynamic farming principles, successfully eliminating synthetic fertilizers to harvest pure, highly potent botanical extracts.

  2. High-Concentration Essential Oil Distillation : Oway employs a deeply advanced natural extraction technique, meticulously utilizing pure steam distillation to process their freshly harvested plants, successfully obtaining ultra-effective essential oils and hydrolates that serve as the fundamental active ingredients in their agricosmetic formulas.

  3. Plastic-Free Glass and Aluminum Packaging : They utilize an incredibly responsible environmental logistics method, actively encasing their entire product catalog exclusively in protective amber glass bottles, jars, and infinitely recyclable aluminum tubes, successfully reducing the company's overall plastic footprint by a staggering 99 percent.

  4. Circular Wood Laboratory Fabrication : The organization employs a remarkably innovative material engineering technique, operating a specialized on-site workshop known as Artigiano, where they carefully design and manufacture eco-friendly application tools and salon furniture using strictly renewable wood and regenerated organic cotton.

  5. Toxic-Free Formulation Engineering : Oway utilizes an uncompromising dermatological safety method, systematically blending their organic, zero-mile, and fair-trade botanical ingredients without the use of harsh synthetic chemicals, successfully ensuring that their professional hair and skin rituals remain completely safe and highly restorative.

  6. Decentralized Global Salon Integration : They employ a highly empowering commercial distribution technique, actively supplying their professional agricosmetics and circular tools to a massive network of salons across 70 countries, successfully training industry professionals to seamlessly implement zero-waste, plastic-free operational standards.

Working towards SDGs

3. Good Health and Well-being12. Responsible Consumption and Production13. Climate Action15. Life on Land

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Contact

Phone
+ 971 585586198
Email
support@oway.ae
Website
https://oway.com/
Social media
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Address
Via Giuseppe Di Vittorio, Granarolo dell'Emilia, Emilia Romagna 40057, IT
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