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All sectors / Sustainable products / P-TAL

P-TAL

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P-TAL

P-TAL

Barwala, Haryana, India

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Home DecorSustainable productsHandcraftedSocial EnterpriseKitchen Products

About

Founded in 2017 by Aditya Agrawal, Kirti Goel, and Gaurav Garg, P•TAL (Punjab Thathera Art Legacy) is an innovative Indian lifestyle brand dedicated to preserving cultural heritage. The company revitalizes the dying craft of the Thathera community of Jandiala Guru, Amritsar, who hold the distinction of practicing India's only UNESCO-listed metalworking craft. P•TAL skillfully bridges the gap between ancient traditions and modern aesthetics, offering a premium collection of handcrafted kitchenware, cookware, and home décor made from pure brass, copper, and kansa (bell metal). Driven by a powerful social mission, the brand institutionalizes artisans, provides modern design training, and opens vast market access, significantly increasing the income of artisan families. By replacing toxic non-stick cookware with Ayurveda-backed, health-enhancing metal utensils, P•TAL seamlessly integrates timeless craftsmanship, profound functional utility, and sustainable economic growth, transforming traditional practice into perfection for conscious modern homes globally.

name

Aditya Agrawal

CEO

Operating since 2017

11-50 Members

Impact

Eco-system

Cities and Towns

Villages

Sub-sectors

Health and Wellness

Circular Economy and Waste Reduction

Handicraft & Artisan Products

Lifestyle & Home Décor

Media

Products & services

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Akshaya Tritiya Copper Combo Set
Unclassified

Akshaya Tritiya Copper Combo Set

Brass Akhand Jyot Diya
Unclassified

Brass Akhand Jyot Diya

Brass Atta Daani (Storage Container)
Unclassified

Brass Atta Daani (Storage Container)

Brass Box with Sweets
Unclassified

Brass Box with Sweets

Brass Canister with Sweets
Unclassified

Brass Canister with Sweets

Brass Chapati Box / Roti dabba
Unclassified

Brass Chapati Box / Roti dabba

Brass Coasters (Set of 6)
Unclassified

Brass Coasters (Set of 6)

Brass Davara Coffee Serving set in Gift Box (Set of 2)
Unclassified

Brass Davara Coffee Serving set in Gift Box (Set of 2)

Brass Diya (set of 4 in gift box)
Unclassified

Brass Diya (set of 4 in gift box)

Brass Dosa Tawa with Insulated handle: Naturally Non-Stick Tava & Uses Less Oil
Unclassified

Brass Dosa Tawa with Insulated handle: Naturally Non-Stick Tava & Uses Less Oil

Type Of Product

  • Kitchen & dining

Sustainability Claim

  • Chemical-free & non-toxic
  • Handmade by artisans

An Indian brand offering handcrafted brass, copper, and bronze kitchenware by UNESCO listed Thathera artisans.

Method and technique

The Traditional Metal Handcrafting And Ayurveda Inspired Utensil Manufacturing Methodology Actively Implemented By The P•TAL

Method and Technique of P•TAL are:

  1. Pure Metal Sheet Sourcing and Preparation : The enterprise utilizes a highly rigorous material procurement method, actively sourcing unadulterated, premium-grade brass, copper, and kansa metal sheets, successfully ensuring the foundational elements of their cookware remain completely free from hazardous heavy metal impurities and highly suitable for long-term food contact.

  2. Traditional Thathera Hand-Hammering : P•TAL employs a deeply advanced heritage manufacturing technique, meticulously engaging highly skilled artisans to manually hammer and shape the raw metal sheets into specific vessel forms, successfully creating distinct, durable indentations that naturally increase the surface area and intrinsic strength of the final culinary product.

  3. Ayurvedic Material Application and Curing : They utilize an incredibly authentic functional design method, actively aligning their metal fabrication processes with ancient Ayurvedic sciences, successfully designating pure copper exclusively for water storage and pure kansa for dining to naturally balance bodily doshas and impart vital essential minerals during everyday consumption.

  4. Natural Toxin-Free Tin Coating (Kalai) : The organization employs a remarkably careful chemical safety operational technique, systematically applying a traditional, non-toxic tin coating to the inner cooking surfaces of their brass utensils, successfully preventing acidic foods from reacting dangerously with the raw base metal without relying on harmful synthetic Teflon coatings.

  5. Artisan Skill Upgradation and Design Standardization : P•TAL utilizes an uncompromising socio-economic production method, actively organizing continuous training workshops for traditional craftsmen, successfully bridging the gap between irregular historical fabrication methods and the highly standardized, practical design requirements expected by modern urban households and international conscious consumers.

  6. Eco-Conscious Packaging and Direct-to-Consumer Distribution : They employ a highly responsive environmental logistics technique, actively ensuring that their wide array of heavy, heirloom-quality metal utensils are efficiently and safely packaged using sustainable, completely plastic-free materials, successfully delivering accessible, authentic culinary artistry directly to homes globally with a minimal carbon footprint.

Working towards SDGs

3. Good Health and Well-being8. Decent Work and Economic Growth11. Sustainable Cities and Communities12. Responsible Consumption and Production

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Contact

Phone
+91-7314620881, +91-9740357742
Email
contact@ptal.in
Website
https://ptal.in
Social media
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Address
249, HSIIDC Rd, Barwala Industrial Estate, Alipur, Barwala, Haryana 134118
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