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All sectors / Sustainable products / Piroei

Piroei

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Piroei

Piroei

Jodhpur, Rajasthan, India

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sustainable clothingEco-friendly ProductsSustainable fashionOrganic CottonBaby Products

About

Founded by Aruna Purohit and her daughter, Piroei is an enchanting Indian brand dedicated to creating sustainable, eco-friendly children's apparel. Operating with the ideology that "less is more," the brand meticulously crafts whimsical, comfortable clothing in small batches to ensure safety for both babies and the planet. Piroei utilizes 100% GOTS-certified organic cotton, unpolished wooden buttons, and eco-friendly, non-toxic, azo-free dyes. Their premium collection includes everything from cozy sleepwear and rompers to muslin ponchos and blankets. The brand is deeply committed to slow fashion, creating timeless, durable garments designed to be passed down through generations. Beyond environmental preservation, Piroei champions ethical manufacturing by employing fair-trade practices that empower women and support local communities. By combining natural materials with zero-waste packaging, Piroei offers parents beautiful, high-quality clothing that protects their children's delicate skin while weaving a brighter, greener future for the planet.

name

Aruna Purohit

CEO

Operating since 2023

100-150 Members

Impact

Eco-system

Industries

Cities and Towns

Sub-sectors

Ethical Fashion

Circular Economy and Waste Reduction

Sustainable Materials

Fashion & Apparel Industry

Media

Products & services

See all
All Day Shorts
Tier 1

All Day Shorts

All Day Tee
Tier 1

All Day Tee

All Season Tee
Tier 1

All Season Tee

Cuddles
Tier 1

Cuddles

Everyday Joggers
Tier 1

Everyday Joggers

Organic All Season Pom-Pom Blanket
Unclassified

Organic All Season Pom-Pom Blanket

Organic Flip-Flop Drool Bibs
Unclassified

Organic Flip-Flop Drool Bibs

Organic Gentle Touch Face Napkin [Set of 2]
Unclassified

Organic Gentle Touch Face Napkin [Set of 2]

Organic Gentle Touch Washcloth
Unclassified

Organic Gentle Touch Washcloth

Organic Hugsy Poncho Towel
Unclassified

Organic Hugsy Poncho Towel

Type Of Product

  • Baby & kids

Made From

  • Organic cotton

Sustainability Claim

  • Organic certified

An Indian brand offering sustainable, eco-friendly children's apparel crafted from GOTS-certified organic cotton.

Method and technique

The Sustainable Organic Cotton Manufacturing And Zero-Waste Packaging Methodology Actively Implemented By Piroei

Method and Technique of Piroei are:

  1. GOTS-Certified Organic Cotton Procurement : The enterprise utilizes a highly rigorous agricultural supply chain method, actively sourcing premium GOTS-certified organic cotton directly from trusted suppliers, successfully ensuring the foundational textiles remain completely free from hazardous synthetic pesticides and chemicals.

  2. Eco-Friendly Azo-Free Dyeing : Piroei employs a deeply advanced environmental coloring technique, meticulously applying safe, non-toxic, and azo-free dyes to their fabrics, successfully preventing harmful chemical wastewater from polluting local rivers while ensuring absolute dermatological safety for babies.

  3. Small-Batch Ethical Manufacturing : They utilize an incredibly responsible socio-economic production method, actively centralized in Jodhpur, Rajasthan, where skilled workers expertly stitch the organic fabrics in small, controlled batches, successfully minimizing overproduction waste and fostering fair employment.

  4. Natural Unpolished Trim Integration : The organization employs a remarkably careful garment engineering technique, systematically replacing conventional plastic closures with natural, unpolished wooden buttons, successfully guaranteeing that the final apparel remains fully biodegradable and safe for infant use.

  5. Zero-Waste Packaging Assembly : Piroei utilizes an uncompromising eco-friendly logistics method, actively packaging their premium children's wear in reusable organic cotton drawstring bags, securing them in compostable cardboard boxes sealed with water-activated paper tape to successfully eliminate single-use plastics.

  6. Natural Light Product Photography : They employ a highly responsive visual marketing technique, actively avoiding artificial studio lighting to photograph their products outdoors using natural sunlight and organic botanical backdrops, successfully reflecting their deep commitment to raw authenticity and Mother Nature.

Certificates & compliances

1 Global Organic Textile Standard (GOTS)

Working towards SDGs

3. Good Health and Well-being5. Gender Equality12. Responsible Consumption and Production13. Climate Action

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Contact

Phone
+91 9214400903
Email
info@piroei.com
Website
https://piroei.com
Social media
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Address
Piroei Mama & Sy, 350-Vardhman NagarPal Road, Jodhpur, Rajasthan 342008 India
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