All sectors / Sustainable products / Plum Goodness
Founded in 2013 by Shankar Prasad, Plum Goodness is a pioneering, values-based Indian beauty and personal care brand headquartered in Thane, Maharashtra. Operating as India's first completely vegan beauty brand, Plum specializes in skincare, haircare, body care, and fragrances. The company operates with a strong commitment to "good science," utilizing proven plant-derived actives to formulate effective and gentle products. Plum Goodness champions transparency and sustainability, ensuring every product is 100 percent vegan and PETA-certified cruelty-free. The brand deliberately avoids harmful chemicals, including parabens, phthalates, SLS, and artificial fairness-promoting ingredients, endorsing healthy, natural skin instead. Beyond safe formulations, Plum avoids non-recyclable packaging materials like PVC and ABS. As a proud global member of the One Percent for the Planet initiative, Plum Goodness continuously empowers conscious consumers to adopt clean beauty routines while actively supporting environmental preservation and funding global ecological non-profit organizations.
Shankar Prasad
CEO
Operating since 2013
201-500 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Health and Wellness
Natural products
Cosmetics and Personal Care Industry
Environmental Services
Type Of Product
Sustainability Claim
An Indian clean beauty brand providing completely vegan, cruelty-free, and toxin-free personal care and cosmetics.
Method and technique
Method and Technique of Plum Goodness are:
Proven Plant-Derived Active Extraction : The enterprise utilizes a highly rigorous cosmetic science method, actively extracting highly potent botanical actives from natural plant sources, successfully ensuring the foundational ingredients deliver profound therapeutic and dermatological benefits without relying on harsh synthetic alternatives.
Toxin-Free Chemical Recipe Balancing : Plum Goodness employs a deeply advanced health-safety engineering technique, meticulously balancing their personal care formulations to entirely exclude known industrial toxins including parabens, phthalates, and SLS, successfully guaranteeing that their daily-use cosmetics remain exceptionally gentle and safe for long-term physiological absorption.
Cruelty-Free In-Vitro Dermatological Testing : They utilize an incredibly responsible biological testing method, actively verifying the safety, stability, and efficacy of their finished cosmetic products, successfully avoiding all forms of animal testing to maintain their strict PETA-certified ethical compliance standards.
Specialized Targeted Skin Type Formulation : The organization employs a remarkably precise formulation operational technique, systematically engineering distinct cosmetic ranges with carefully adjusted active ingredient concentrations, successfully catering directly to the unique requirements of uniquely sensitive skin types.
Recyclable Packaging Material Selection : Plum Goodness utilizes an uncompromising environmental logistics method, actively selecting safe, non-toxic plastics for their product containers, successfully avoiding the use of permanent synthetic materials like PVC and ABS to dramatically lower the brand's long-term environmental footprint.
Direct-to-Consumer Nationwide E-Commerce Distribution : They employ a highly responsive commercial fulfillment technique, actively operating a robust digital retail platform that dispatches freshly compounded vegan skincare and fragrances directly to the homes of health-conscious beauty consumers across all major metropolitan and suburban areas in India.
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