All sectors / Sustainable products / Purpleef
Founded by Amrutha Narayan, Purpleef is a sustainable personal hygiene brand based in Shivamogga, Karnataka, dedicated to making everyday essentials safer for people and the planet. With an uncompromising mission to eliminate plastic from intimate routines, the brand offers a premium range of 100% biodegradable, bamboo-based products. Their catalog features sanitary pads crafted from organic cotton and corn fibers, rash-free baby diapers, and TrueFiber bamboo tissues, toilet rolls, and kitchen towels. Purpleef strictly avoids chlorine bleach, synthetic fragrances, dyes, and harsh plastics, ensuring their products are hypoallergenic, safe for sensitive skin, and entirely non-toxic. Committed to a zero-waste philosophy, they utilize recycled, plastic-free packaging and promote composting. By seamlessly blending high-performance care with environmental responsibility, Purpleef empowers conscious consumers to make sustainable lifestyle choices that reduce global plastic pollution without ever sacrificing personal comfort or daily hygiene standards across the entire country.
Amrutha Narayan
CEO
Operating since 2024
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Health and Wellness
Cosmetics and Personal Care Industry
Circular Economy and Waste Reduction
Sustainable Materials
Type Of Product
Made From
Sustainability Claim
An Indian sustainable brand providing fully biodegradable, bamboo-based personal hygiene products and tissue essentials nationwide.
Method and technique
Method and Technique of Purpleef are:
Sustainably Sourced Bamboo Harvesting : The enterprise utilizes a highly rigorous agricultural supply chain method, actively procuring mature bamboo stalks exclusively from sustainably managed local farms, successfully ensuring rapid raw material regeneration without contributing to the devastating clear-cutting of vital global timber forests.
Chemical-Free Mechanical Pulping Process : Purpleef employs a deeply advanced environmental engineering technique, meticulously chipping and processing the raw bamboo into soft pulp using strictly eco-friendly mechanical or organic methods, successfully avoiding the heavily polluting industrial processes associated with conventional mass-market paper manufacturing.
Chlorine-Free Fiber Washing and Unbleached Processing : They utilize an incredibly safe material purification method, actively washing the extracted bamboo fibers to remove lignin and impurities without utilizing toxic oxygen-based or chlorine bleaching chemicals, successfully retaining the natural unbleached purity and inherent structural strength of the hygiene paper.
Plant-Based Fiber Blending for Sanitary Products : The organization employs a remarkably careful biomaterial compounding technique, systematically integrating organic cotton, bamboo, and natural corn fibers to craft the core absorbent layers of their sanitary pads, successfully delivering superior leak-proof protection entirely free of harmful synthetic plastics.
Multi-Ply Heated Roller Tissue Extrusion : Purpleef utilizes an uncompromising mechanical finishing method, actively bonding the diluted bamboo pulp on fine screens and pressing it through heated rollers, successfully achieving the precise softness, unmatched absorbency, and structural durability required for their premium facial and kitchen tissues.
Eco-Conscious Disposability and Composting Design : They employ a highly responsive environmental logistics technique, actively engineering all of their plant-based hygiene products and their corresponding external packaging to be fully biodegradable and home-compostable, successfully ensuring zero persistent synthetic waste accumulation in local municipal landfills across India.
Certificates & compliances
1 Forest Stewardship Council (FSC)
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