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All categories Sustainable products 31st State
31st State is dedicated to providing teen boys and young men with the confidence to embrace their grooming needs through simple, sustainable, and vegan essentials. Designed with those new to the grooming market in mind, the brand offers a carefully selected range of skin, hair, and body care products, making it easy for young men to maintain their routine without the overwhelm of too many choices. The gender-neutral branding and sun-bleached colors reflect the brand’s connection to California, the 31st state in the Union. Created with Gen Z’s core values in mind, the products are animal welfare-focused, environmentally friendly, and aim to reduce their carbon footprint. 31st State provides just enough choice to meet the basic needs of modern young men, with an emphasis on convenience, sustainability, and simplicity, making it an ideal fit for anyone who wants a no-fuss grooming routine.
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