Aday is a direct-to-consumer brand that offers sustainable, capsule wardrobes designed for outfit repetition. Their mission is to create more optimism, more innovation, and less "stuff," all while focusing on better design. They believe that clothing should be made with intention and last longer, which is why they use innovative super fabrics that are both durable and stylish. Their pieces are crafted with sustainability in mind, aiming to reduce waste and encourage mindful consumption. Loved by customers worldwide, Aday has earned recognition for its forward-thinking approach, being named one of Fast Company’s Most Innovative Companies.
They have raised over $10 million in venture capital, and their brand has been featured in publications like Vogue, Refinery29, and Conde Nast Traveler. As a team of global optimists, they strive to make each day interesting, rewarding, and full of positive change. Join them in building a better, more joyful wardrobe.
