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Hokkaido, Hokkaido, Japan
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Amaud is a luxury brand dedicated to craftsmanship, design, and social and environmental change. In Japan, fewer people wear traditional kimonos daily, and Amaud was born from the idea of reintroducing life into vintage kimonos to preserve these beautiful fabrics in a contemporary way. The journey starts in Kyoto, Japan’s cultural capital, where they source authentic kimonos. Once selected, each piece is meticulously unpicked, cleaned by hand, and reimagined into modern silhouettes, guided by the unique beauty of the fabric. Amaud honors the tradition of passing down kimonos through generations, ensuring every creation is timeless. They don’t follow seasonal fashion trends—their pieces are designed to last. By telling the origin stories of each kimono, they connect wearers to the rich cultural heritage embedded in every piece. Amaud aims to inspire a meaningful connection to tradition, encouraging customers to pass on their pieces with pride and respect for the beauty of the kimono.
Suzette Schoebitz & Noemie Biro
Operating since
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