All categories Sustainable products Charkha Tales
Charkha Tales, founded in 2016 by Roopika Rastogi in Lucknow, Uttar Pradesh, is a pioneering sustainable fashion brand dedicated to preserving and promoting India's rich textile heritage. Inspired by the legacy of Khadi and the spirit of 'Make in India,' the brand masterfully transforms hand-spun and handwoven fabrics into contemporary, stylish apparel for both men and women. Their extensive product line features elegant ethnic wear, comfortable loungewear, handcrafted bags, and premium fabrics enriched with traditional artisanal crafts such as Chikankari, Tie & Dye, Mukaish, and Hand block-printing. Operating with a deep commitment to social responsibility, Charkha Tales directly supports rural weavers and artisans, ensuring fair wages and sustainable livelihoods. By championing slow fashion principles, utilizing eco-friendly natural fibers, and reducing environmental impact, Charkha Tales empowers conscious consumers to embrace timeless, heritage-rich clothing that elegantly harmonizes modern aesthetics with uncompromising ethical and ecological values.
Roopika Rastogi Gupta
CEO
Operating since 2016
2-15 Members
Eco-system
Cities and Towns
Villages
Sectors
Ethical Fashion
Sustainable Materials
Fashion & Apparel Industry
Handicraft & Artisan Products
A sustainable fashion brand reviving authentic Khadi and traditional Indian crafts into contemporary, eco-friendly clothing.
Method and technique
Method and Technique of Charkha Tales are:
Authentic Hand-Spun Yarn Procurement: The enterprise utilizes a highly rigorous and localized ecological sourcing method, actively procuring authentic, premium hand-spun cotton yarns directly from skilled rural spinning communities, successfully ensuring the foundational raw materials possess an incredibly low carbon footprint compared to machine-milled synthetic fibers.
Traditional Handloom Weaving Process: Charkha Tales employs a deeply traditional and energy-efficient textile manufacturing technique, deliberately utilizing manually operated wooden handlooms to weave the prepared yarns into high-quality Khadi fabric, successfully achieving exceptional textile breathability and unique, organic textures without relying on electricity-consuming industrial machinery.
Natural and Chemical-Free Fabric Dyeing: They utilize a highly responsible and safe cosmetic coloring method, deliberately treating their organic handloom textiles using eco-friendly, non-toxic dyes to create vibrant hues and traditional Tie & Dye patterns, successfully achieving beautiful aesthetics without leaving any harmful chemical residue that could pollute local waterways.
Intricate Artisanal Hand Embroidery: The organization employs a highly specialized, localized embellishment technique, actively deploying a dedicated team of skilled regional artisans to manually execute intricate Chikankari and Mukaish embroidery directly onto the woven Khadi garments, successfully maintaining exceptional artisanal quality while championing ethical labor practices.
Ergonomic Pattern Drafting and Tailoring: Charkha Tales utilizes a highly thoughtful, comfort-driven apparel engineering technique, meticulously drafting functional, contemporary garment patterns for their kurtas, dresses, and loungewear that completely avoid restrictive fits, successfully providing incredibly comfortable clothing that perfectly accommodates modern lifestyles while honoring traditional silhouettes.
Slow Fashion Quality Assurance Inspection: They employ an uncompromising manual safety and durability verification method, carefully evaluating every single crafted garment through multiple rigorous quality checks directly within their Lucknow facilities, successfully guaranteeing absolute structural integrity, supreme stitching quality, and the total absence of manufacturing defects before global distribution.
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