Citizen Wolf is revolutionizing fashion with its custom-made clothing and innovative Magic Fit® technology, which uses biometrics like height, weight, age, and bra size to tailor garments precisely to each individual's body. Created with zero waste and made ethically in Sydney, every piece is produced using algorithms and on-demand manufacturing to ensure sustainability. Citizen Wolf's 100% circular approach includes a Take-Back scheme, which guarantees that clothes are never discarded in landfills. The company reuses old Magic Fit® Tees and factory offcut fabric scraps to produce new garments from 50% recycled fabric. This unique approach is not only better for the planet but also for business, with direct-to-consumer sales driving profitability from the first order.
Citizen Wolf has received accolades, including a Gold Good Design Award (2019), and has been featured in major media outlets like SBS World News, Vogue, and Men’s Health.
