A4 Papers - Natural White
₹449
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Platform by Mission Sustainability
All categories Waste management Code Effort
Code Effort, founded in 2018 by Naman Gupta and Vipul Gupta in Noida, Uttar Pradesh, is a pioneering social enterprise dedicated to combating one of the world's most overlooked environmental hazards: cigarette butt waste. Recognizing that cigarette filters are made of cellulose acetate (a type of plastic) and take over a decade to decompose, the brothers developed an innovative end-to-end recycling mechanism. The company systematically collects cigarette waste through its proprietary V-Bins and a vast network of ragpickers. Every component of the cigarette butt is recycled—the residual tobacco and ash are turned into compost powder, the paper is transformed into recycled A4 sheets and mosquito repellents, and the cellulose acetate polymer is chemically cleaned and converted into safe, non-toxic stuffing for soft toys, cushions, and mattresses. By employing rural women artisans for product manufacturing and creating an alternative income stream for waste collectors, Code Effort empowers marginalized communities while offering consumers sustainable, authentically upcycled lifestyle products.
Naman Gupta
CEO
Operating since 2018
11-50 Members
Eco-system
Cities and Towns
Villages
Sectors
Waste Management
Circular Economy and Waste Reduction
Environmental Services
Social Enterprise
₹449
BUTTR Sustainable Papers are 100% recycled, uber-smooth paper sheets precisely cut for printing and compatible with all inks and printers. Each sheet is perfect for writing, scanning, photocopying, and printing. Each ream contains 500 sheets.
₹449
Step into a wild world of stories with our DIY Fridge Magnet - Animal set! This fun-filled craft kit includes 10 animal-themed cutouts like lion, elephant, rhino, and deer - perfect for little dreamers. Made from sturdy 2.5 mm thick recycled paper and backed with strong magnets, each piece is ready to be coloured and displayed. ✅ Inspires imaginative play with classic animal icons ✅ Promotes creativity through hands-on coloring fun ✅ Eco-friendly materials that are safe and long-lasting
₹499
Hit the farm with creativity using our DIY Fridge Magnet – Fruits kit! This fun-filled set features 10 exciting fruit-themed designs for you to color and turn into fridge magnets. Made from sturdy 2.5 mm thick recycled paper and backed with strong magnets, each piece is ready to be colored and displayed. ✅ Inspires imaginative play with classic fruit icons ✅ Promotes creativity through hands-on coloring fun ✅ Eco-friendly materials that are safe and long-lasting
₹499
Set of 10 military-themed fridge magnets and a FREE wax crayon set. Made from 2.5 mm thick recycled paper and backed with strong magnets; suitable for coloring, decorating, and displaying on magnetic surfaces. Inspires imaginative play, promotes creativity, eco-friendly materials, safe and long-lasting. Net quantity: 1 unit consists of 10 fridge magnets and a FREE wax crayon set. Product type: Fridge Magnets. Substance: 2.5 mm thick recycled paperboard. Shelf life: 36 months from the date of manufacturing. Country of origin: India. Recommended age: Anyone over 05 years of age.
₹499
Set of 10 musical instrument-themed fridge magnets and a FREE wax crayon set Step into a musical world of creativity with our DIY Fridge Magnet – Musical Instruments kit! Featuring 10 eerie designs like guitar, drum, flute, and accordion, this craft set is perfect for you to color, decorate, and display on the fridge. Made with thick 2.5 mm recycled paper and backed with strong magnets, it’s both fun and musically durable. ✅ Inspires imaginative play with classic fruit icons ✅ Promotes creativity through hands-on coloring fun ✅ Eco-friendly materials that are safe and long-lasting Product type: Fridge Magnets Net quantity: 1 unit consists of 10 fridge magnets and a FREE wax crayon set Substance: 2.5 mm thick recycled paperboard Shelf life: 36 months from the date of manufacturing Product dimensions (in cm): Custom Country of origin: India
₹499
Set of 09 vegetable-themed fridge magnets and a FREE wax crayon set. Made from 2.5 mm thick recycled paper and backed with strong magnets. Inspires imaginative play, promotes creativity, eco-friendly materials. Product type: Fridge Magnets. Net quantity: 1 unit consists of 09 fridge magnets and a FREE wax crayon set. Substance: 2.5 mm thick recycled paperboard. Shelf life: 36 months. Product dimensions (in cm): Custom. Country of origin: India. Licenses & Certifications: FSC (SGSHK-COC-400117), GRS (ITS-TE-00050947-GRS-0000029-01), ISO 9001-2015 (E20251136714), ISO 14001-2015 (247895657), ISO 45001-2018 (247895658). Delivery: free delivery across India; prepaid orders ship within 1 day and delivered within 4-5 days (estimate). Returns: one-time product return up to 7 days from delivery with unboxing video requirement.
₹499
An innovative Indian startup recycling discarded cigarette butts into eco-friendly soft toys, paper, and compost.
Method and technique
Method and Technique of Code Effort are:
Specialized Source Collection Infrastructure: The enterprise utilizes a highly targeted waste procurement method, actively deploying proprietary V-Bins across commercial smoking zones, corporate offices, and public spaces to successfully ensure the immediate and segregated collection of discarded cigarette butts directly at the source.
Decentralized Ragpicker Procurement Network: Code Effort employs a deeply inclusive and socio-economic supply chain technique, deliberately partnering with thousands of traditional ragpickers across numerous districts to manually collect scattered cigarette litter, successfully providing fair financial compensation while rapidly scaling their national waste recovery operations.
Comprehensive Component Segregation: They utilize a highly systematic material sorting method, actively separating the collected cigarette butts into three distinct raw components—the cellulose acetate polymer filter, the residual tobacco, and the outer paper wrapping—successfully ensuring that each part can be directed toward its specific recycling stream.
Organic Tobacco Composting: The organization employs a highly natural and biological degradation technique, meticulously treating the segregated residual tobacco and ash with specialized bacterial and fungal cultures sourced from fertilizer companies, successfully converting the toxic waste into nutrient-rich compost powder for local nurseries.
Chemical Purification of Polymer Fibers: Code Effort utilizes an incredibly strict and health-conscious material engineering method, carefully subjecting the toxic cellulose acetate filters to an intensive, ISO-certified chemical cleaning and bleaching process, successfully neutralizing all harmful residues, heavy metals, and odors to produce safe, fluffy stuffing fibers.
Artisanal Product Assembly and Fabrication: They employ a highly empowering, localized manufacturing technique, actively deploying a dedicated team of skilled rural women artisans in Noida to manually craft, sew, and stuff the purified polymer fibers into premium soft toys, cushions, and comfortable mattresses for direct-to-consumer retail.
Certificates & compliances
1 ISO 9001:2015
2 Forest Stewardship Council (FSC)
3 Global Recycled Standard (GRS)
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