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Platform by Mission Sustainability
Los Angeles, California, United States
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ÉTICA is a forward-thinking denim brand dedicated to sustainability, fair labor practices, and environmentally responsible manufacturing. The company utilizes cutting-edge technologies to minimize waste, water, and energy consumption in its production processes, ensuring that each garment is created with the planet’s future in mind. Combining these eco-conscious methods with exceptional craftsmanship, ÉTICA produces premium denim that does not compromise on style or quality. The brand’s collections feature vintage-inspired washes, sleek silhouettes, and refined fits, offering timeless pieces that effortlessly blend with modern trends. With a strong belief that fashion and sustainability can coexist, ÉTICA proves that ethical practices and high-end design can go hand in hand. By prioritizing transparency, quality, and environmental impact, the brand sets a new standard in the premium denim market, showing consumers that it's possible to wear stylish, durable pieces while supporting responsible fashion practices.
Chelsey Santry
CEO
Operating since 2019
11-50 Members
Sectors
Fashion & Apparel Industry
ÉTICA
1.InCloud® Technology: ÉTICA has pioneered a patented water-saving technology called InCloud®. This method uses nanotechnology, EFlow nanobubbles, non-harmful ozone gases, and laser technology to achieve genuine wash effects, dramatically reducing water consumption per jean from hundreds of liters to just 1-2 liters.
2.Resource Reduction: Compared to industry standards, their processes use 90% less water, 63% less energy, and 70% less chemicals.
3.Sustainable Sourcing: The company prioritizes certified organic cotton, regenerative and recycled cotton, and plant-based eco-fibers like Tencel and Refibra.
4.Waste Reduction and Giving Back: An onsite water purification system cleans and recycles factory water for local farmland. Used wash stones are compressed into load-bearing bricks for building schools and low-income housing.
5.Fair Labor: The brand operates a WRAP-certified vertical factory in Puebla, Mexico, that ensures living wages, benefits, and ability-inclusive opportunities for its workers, exceeding fair labor standards.
Certificates & compliances
1 Cradle to Cradle
2 Global Organic Textile Standard (GOTS)
3 OEKO-TEX Standard 100
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