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Platform by Mission Sustainability
Good On You is a leading sustainability ratings platform, initially focused on the fashion industry. With its powerful API and sustainability tools, Good On You enables businesses to leverage brand data to assess, source, and promote sustainable brands to the ever-growing conscious consumer market. Good On You ratings technology powers the sustainable shopping experience for major e-commerce players, including Microsoft and FARFETCH, whose Conscious Edit sales grew 1.8x faster than the rest of their marketplace . The ratings capture the inherent complexity in sustainability—analysing brands based on 500+ data points across 100 key issues. For millions of busy shoppers, the user-friendly scores make that information instantly accessible. For global retailers, Good On You’s powerful API and sustainability tools help take advantage of the brand data to assess, source and promote sustainable brands to the growing conscious consumer market.
Platform
Sustainable fashion
sustainable clothing
Sustainable marketplace
Lifestyle
Clothing
Urban Lifestyle
Gordon Renouf
CEO and co-founder
Operating since 2015
11-50 Members
Eco-system
Villages
Cities and Towns
Sectors
Social Change
Fair Trade
Ethical Fashion
Digital Sustainability
Method and technique
Good On You rates fashion brands based on their impact on people, the planet, and animals, providing users with a clear understanding of how sustainable and ethical a brand is. The app rates brands on three main criteria- evaluates how the brand treats its workers, including issues like labor rights, fair wages, working conditions, and supply chain transparency, looks at the brand's environmental impact, including their use of sustainable materials, carbon footprint, water usage, and waste management, and assesses the brand's stance on animal welfare, including their use of animal products and practices related to animal testing. Brands are rated on a five-point scale ranging from "We Avoid" (the lowest rating) to "Great" (the highest rating), based on publicly available data and information from third-party certifications. Each brand's rating comes with a detailed explanation of why they received their score. This includes information about the brand's policies, practices, and any third-party certifications they have. Users can search for specific brands to see how they rate on the app. If the brand is not listed, users can suggest it for future review. The app allows users to explore brands by categories such as clothing, footwear, accessories, and beauty products. It also includes filters for sustainability, ethics, price range, and more. Good On You relies on data from trusted third-party organizations, such as the Fair Wear Foundation, OEKO-TEX, and the Global Organic Textile Standard (GOTS), to inform its ratings.
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