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ALTERNATIVE is a forward-thinking sustainable fashion brand committed to redefining style with purpose. At its core, ALTERNATIVE champions ethical craftsmanship and environmental stewardship, offering a range of timeless, versatile apparel and accessories that seamlessly blend aesthetics with sustainability. Each piece is crafted using eco-friendly materials such as organic cotton, bamboo, recycled fibers, and plant-based alternatives, ensuring minimal impact on the planet. The brand adopts innovative processes, including low-water dyeing, zero-waste production, and carbon-neutral shipping, to reduce its ecological footprint. Fair trade principles are integral to ALTERNATIVE, ensuring ethical treatment, fair wages, and empowerment for all artisans and workers involved. Beyond fashion, ALTERNATIVE fosters a circular economy through repair services, recycling programs, and educational initiatives that inspire conscious consumption. With its dedication to quality, transparency, and environmental harmony, ALTERNATIVE sets a bold example of how style can coexist with sustainability, paving the way for a more responsible fashion future. ALTERNATIVE is a forward-thinking sustainable fashion brand committed to redefining style with purpose. At its core, ALTERNATIVE champions ethical craftsmanship and environmental stewardship, offering a range of timeless, versatile apparel and accessories that seamlessly blend aesthetics with sustainability. Each piece is crafted using eco-friendly materials such as organic cotton, bamboo, recycled fibers, and plant-based alternatives, ensuring minimal impact on the planet. The brand adopts innovative processes, including low-water dyeing, zero-waste production, and carbon-neutral shipping, to reduce its ecological footprint. Fair trade principles are integral to ALTERNATIVE, ensuring ethical treatment, fair wages, and empowerment for all artisans and workers involved. Beyond fashion, ALTERNATIVE fosters a circular economy through repair services, recycling programs, and educational initiatives that inspire conscious consumption. With its dedication to quality, transparency, and environmental harmony, ALTERNATIVE sets a bold example of how style can coexist with sustainability, paving the way for a more responsible fashion future.
Sustainable fashion
sustainable clothing
Sustainable products
Sustainable choices
Organic Cotton
Ayushi Bhaiya and Priyanka Bhaiya,
Founders
Operating since 2021
Eco-system
Villages
Cities and Towns
Sectors
Renewable Energy
Fair Trade
Ethical Fashion
Circular Economy
Method and technique
Alternative sources organic cotton, hemp, bamboo, and TENCEL , grown without harmful chemicals or pesticides,& integrate innovative materials like Piñatex (pineapple leather) and mushroom-based fabrics. They utilize recycled polyester, nylon, and upcycled textiles to reduce waste. The company uses natural or non-toxic dyes and water-saving techniques & adopts pattern-making methods that minimize fabric scraps. Alternative implements renewable energy and energy-efficient machinery in production. Also ensures ethical labor practices & partnering with fair trade-certified factories. They work closely with artisans to incorporate traditional craftsmanship. Alternative encourages consumers to return old garments for recycling or upcycling and provides mending and repair solutions to extend product life. They create timeless, versatile designs that prioritize durability and reduce fast-fashion dependency. The company focuses on multifunctional clothing suitable for various settings. Biodegradable, compostable, or recycled packaging materials are using to eliminate plastics from shipping and retail processes. By implementing closed-loop water systems in dyeing processes, they minimize water wastage. Also supports carbon-neutral logistics and shipping solutions.
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