MIRET a family-run footwear business boasts a legacy of crafting exquisite, high-end footwear for some of the most renowned brands in the market. Over time, as their expertise and influence expanded, they found themselves confronted with a profound moral dilemma. The question became whether to continue as an active participant in an industry fraught with ethical challenges or to take a bold, principled stand for what is right. In a pivotal moment, they decided to put ethics ahead of profit. This marked a transformative shift in their business philosophy. They understood that success should not come at the expense of ethical values. Instead, they made a resolute commitment to be part of the solution to industry-wide issues rather than contributing to them. Today, their dedication to ethical practices and responsible business is at the heart of everything they do. They have chosen a path that aligns their values with their actions, setting a powerful example for the industry and proving that doing the right thing is not just morally essential but also a sustainable and successful business approach.
Domagoj Boljar
CEO
Operating since 2015
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