Missguided has quickly become one of the fastest-growing women’s fashion retailers globally. Its mission is to empower women of all shapes, sizes, and backgrounds by fostering confidence in mind, body, and potential. The brand is inspired by millennial women who embrace freedom of expression and individuality, creating a bold, inclusive movement that challenges labels and celebrates diversity. With a signature confident style and trend-focused approach, Missguided delivers affordable, cutting-edge fashion, often ahead of the curve. The company has expanded globally, selling to over 180 countries and maintaining a strong presence in key markets including the UK, US, Australia, and Europe.
Through collaborations with leading retailers such as ASOS, Zalando, and The Iconic, and its growing network of international franchise stores, Missguided continues to inspire and connect with millions of women around the world, both online and in-store.
