All categories Fashion & Accessories Ninety Percent


London, England, United Kingdom
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Ninety Percent is a luxury brand that’s redefining what it means to be a responsible business. With a core commitment to giving back, they share 90% of their profits between their people and the causes they believe in. This progressive approach not only supports the individuals who help bring their vision to life but also contributes to meaningful, impactful causes that resonate with their values. They’re cultivating a culture of beauty that extends far beyond their clothing, focusing on authenticity, social responsibility, and inclusivity. Their business ethos is rooted in community, where they prioritize the well-being of their team, customers, and the world around them. By doing so, they’re not just creating fashion – they’re pioneering a new model of ethical luxury that balances style, sustainability, and social impact, encouraging others to rethink what it means to run a business in today’s world.
Para Hamilton & Shafiq Hassan
Operating since 2018
11-50 Members
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