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Platform by Mission Sustainability
Nood, founded in 2020 by Astrid Montalta Unwalla and Leigh Harding, is a sustainable, women-led brand based in Mumbai, India. It specializes in providing adhesive-based breast support solutions, including shape tape, adhesive bras, and reusable nipple covers. Recognizing the critical need for inclusivity and women's wellness, Nood offers innovative products like the No-Show Extra Lift and Shape Up Adhesive Bra. These products are carefully crafted using SkinFinish ultra-thin matte silicone, providing smooth, invisible coverage ideal for backless and strapless outfits. Nood’s solutions are sweat-proof, waterproof, hypoallergenic, and dermatologically approved, utilizing medical-grade water-based silicone adhesive that is entirely free from zinc and latex. Embracing sustainability, their highly durable reusable products can last up to 100 wears with proper care. Through its profound commitment to inclusivity and safe materials, Nood empowers women with reliable, comfortable, and eco-conscious fashion alternatives.
Astrid Unwalla
CEO
Operating since 2015
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Cosmetics and Personal Care Industry
Retail and E-commerce
Fashion & Apparel Industry
Sustainable Business
A Mumbai-based, female-led brand offering sustainable, hypoallergenic adhesive bras, body shape tape, and nipple covers.
Method and technique
Method and Technique of Nood are:
Medical-Grade Silicone Formulation : The brand utilizes a highly rigorous material selection method, actively sourcing hypoallergenic, medical-grade water-based silicone adhesive. This guarantees that the products are completely free from latex and zinc, successfully ensuring optimal dermatological safety.
Seamless SkinMimic Edge Engineering : Nood employs an advanced structural design technique, meticulously creating a thicker center for coverage alongside precision-thin edges. This successfully allows the product to blend seamlessly into the skin without leaving visible outlines.
Sweat-Resistant Technology Integration : The organization utilizes a highly functional performance engineering method, actively integrating advanced sweat-resistant technology into its body tapes and bras. This successfully ensures that the adhesive bond stays securely put throughout the day under various conditions.
Reusable Product Lifecycle Optimization : They employ an eco-conscious manufacturing technique, intentionally designing their silicone adhesive products to be highly durable and easily washable. By instructing customers to simply rinse with warm water, the items can be successfully reused up to 100 times, actively promoting sustainability.
Inclusive Shape and Lift Configuration : Nood utilizes a targeted structural support method, systematically offering specialized lift tabs and double-up push-up pads. This meticulously provides tailored shaping, cleavage enhancement, and discrete coverage for small to medium bust sizes.
Skin Preparation and Safe Removal : The brand employs a highly responsible consumer education technique, actively advising users to completely clean their chest of oils and moisturizers prior to application. This successfully maximizes adhesive effectiveness while ensuring incredibly comfortable and safe removal.
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