1.100% Organic Cotton: The brand exclusively uses certified organic cotton in all its denim products, eliminating the use of artificial fertilizers and pesticides, which reduces the environmental impact from the very first step.

2.Raw and Selvedge Denim Focus: Nudie was a driving force behind the resurgence of raw, unwashed (dry) denim. This method encourages the wearer to break in the jeans over time, creating a unique, personalized look and fit that reflects their lifestyle, a stark contrast to pre-distressed fast-fashion items.

3.Free Repairs for Life: A cornerstone of their business model is offering free repairs on all Nudie Jeans, indefinitely. They have dedicated physical repair shops and even offer free repair kits online, encouraging customers to mend rather than replace their garments, significantly extending the product's life and reducing textile waste.

4.Transparency and Traceability: Nudie provides extensive information on its production processes and supply chain, including the factories that produce the fabrics and hardware, audit summaries, and material sources.

5.Re-use and Recycling Programs: Customers can trade in old or unrepairable Nudie Jeans for a discount on a new pair. These used jeans are either resold as "pre-loved" items or recycled into new products and materials, supporting a circular economy.

6.Sustainable Washing Techniques: For their washed denim, the brand employs innovative, low-impact techniques like ozone/steam washing and laser treatment, which use significantly less water and fewer harmful chemicals than traditional methods.

7.Ethical Production: Nudie is a leader in fair labor practices, a member of the Fair Wear Foundation (FWF), and is committed to ensuring fair working conditions and living wages for garment workers across its supply chain.