All categories Fashion & Accessories Prathaa
Founded in 2016 by Sukanya Bhattacharya, Prathaa - Weaving Traditions is an eco-conscious Indian fashion brand on a mission to revive forgotten handloom weaves and art forms. Bridging the gap between traditional craftsmanship and modern sensibilities, the brand creates comfortable, distinctive Indo-Western fusion wear for women and children. Prathaa prioritizes utilizing 100% natural, breathable fabrics like Kala Cotton, Khesh, and linen, expertly woven on traditional handlooms without the use of power grids. Every garment is sustainably and ethically crafted by skilled artisans, ensuring fair wages and preserving invaluable cultural heritage. The brand champions slow fashion by strictly avoiding synthetics and power-loom mass production. By celebrating the artisan's journey, reducing textile waste, and implementing circular fashion practices, Prathaa empowers consumers to make ethical wardrobe choices that respect both humanity and the planet.
Sukanya Bhattacharya
CEO
Operating since 2016
5-6 Members
Eco-system
Industries
Cities and Towns
Sectors
Ethical Fashion
Sustainable Materials
Fashion & Apparel Industry
Handicraft & Artisan Products
An eco-conscious Indian fashion brand reviving forgotten handloom weaves through contemporary, ethically made natural clothing.
Method and technique
Method and Technique of Prathaa - Weaving Traditions are:
Direct Artisan Handloom Procurement : The enterprise utilizes a highly rigorous supply chain method, actively sourcing handwoven textiles directly from skilled local artisans without utilizing power grids, successfully securing authentic fabrics while preserving invaluable traditional weaving techniques.
Natural Fiber and Dye Integration : Prathaa employs a deeply advanced environmental sourcing technique, meticulously utilizing 100 percent natural fibers like Kala cotton and linen combined with safe organic dyes, successfully eliminating the toxic chemical runoff associated with synthetic apparel.
Fabric Upcycling and Waste Reduction : They utilize an incredibly responsible circular manufacturing method, actively incorporating traditional Khesh weaving techniques that transform discarded fabric strips into fresh textiles, successfully minimizing pre-consumer textile waste.
Slow Fashion Garment Construction : The organization employs a remarkably careful socio-economic production technique, systematically cutting and stitching their garments in controlled, ethical environments, successfully ensuring superior craftsmanship, exceptional durability, and fair labor practices.
Contemporary Fusion Pattern Drafting : Prathaa utilizes an uncompromising aesthetic design method, actively tailoring their hand-woven fabrics into modern, effortless, and size-inclusive silhouettes, successfully bridging the gap between historical Indian textile art and the functional wardrobe requirements of contemporary consumers.
Eco-Conscious Retail Distribution : They employ a highly responsive environmental distribution technique, actively ensuring that their wide array of handcrafted women's wear and accessories are efficiently dispatched to conscious consumers, successfully promoting a culture of mindful purchasing.
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