About

Founded in 2009 by celebrity makeup artist Rose-Marie Swift, RMS Beauty is a true pioneer in the global clean beauty movement. After years of working in the high-fashion industry, Swift revolutionized cosmetics by introducing makeup that actively nourishes the skin instead of simply covering it up. The brand formulates its premium products using raw, food-grade, and organic ingredients that retain their natural healing properties. RMS Beauty strictly avoids toxic chemicals, synthetic fragrances, parabens, sulfates, phthalates, and GMOs, ensuring absolute safety for everyday use. Their iconic products, such as the Lip2Cheek, UnCoverup Concealer, and Luminizer, deliver a natural, radiant finish that remains a favorite among professional makeup artists worldwide. Committed to ethical practices, RMS prioritizes cruelty-free testing and eco-friendly packaging, including innovative refillable options. By bridging the gap between professional performance and uncompromising health standards, RMS Beauty empowers consumers to achieve glowing, healthy skin safely.

Organic Products Beauty Products Cruelty-free Products Non-Toxic Sustainable Cosmetics

Rose-Marie Swift

CEO

Operating since 2008

11-50 Members

Impact

Eco-system

Cities and Towns

Industries

Sectors

Health and Wellness

Natural products

Cosmetics and Personal Care Industry

Green Manufacturing / Material Science

Products & services

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Back2Brow Brush

A dual-sided eyebrow brush with a spoolie brush to set and an angled brush to fill in for a soft, defined, natural brow shape that frames your face perfectly.

$25

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Back2Brow Pencil

Get bold, beautiful brows with this longwear, nontoxic eyebrow pencil, complete with a spoolie to shape brows and sharpener to keep your strokes precise.

$27

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Back2Brow Powder

Shape, define and nourish your brows with our color-rich powder.

$29

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Buriti Bronzer

The Buriti Bronzer is an award-winning, hydrating cream bronzer that melts into the skin for a sun-kissed, healthy effect and gives a natural, effortless glow.

$35

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Cashmere Matte Eyelights

Soft, matte cream eyeshadows for rich, multidimensional color that stays in place all day and never creases.

$30

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Coconut Clean Cleansing Balm

A rich balm-to-oil cleanser that removes makeup and deeply nourishes.

$23

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Color Capsule: The Rosé Edit

The Rosé Edit Color Capsule is a limited-edition collection of five full-size RMS icons curated in a fresh, flattering palette inspired by the soft, radiant tones of rosé wine.

$109

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Color Capsule: The Wine Edit

The Wine Edit Color Capsule is a limited-edition collection of five full-size RMS icons—curated in a rich, romantic palette inspired by the depth and warmth of wine. The seasonal edit features ReDimension Hydra Powder Blush in Hanky Panky, Legendary Lip Oil in Milla, Eyelights in Halo, Legendary Serum Lipstick in Pamela, and Go Nude Lip Pencil in Nighttime Nude.

$109

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Cuyana x RMS Beauty: The Color Set

A limited-edition set with blush, lip oil, matte eyeshadow & an exclusive Cuyana Mini Heart Case. Summer color meets clean beauty—25% off full value.

$141

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Cuyana x RMS Beauty: The Radiance Set

A glow-inducing trio with hydrating mist, luxe cream & lip mask—plus an exclusive Cuyana Mini Heart Case. Radiant skin, day to night. 25% off full value.

$148

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A pioneering clean beauty brand offering professional-grade, cruelty-free cosmetics formulated with raw, skin-nourishing natural ingredients.

Method and technique

The Raw Ingredient Formulation And Clean Cosmetic Manufacturing Methodology Actively Implemented By RMS Beauty

Method and Technique of RMS Beauty are:

Raw and Organic Material Procurement : The enterprise utilizes a highly rigorous supply chain method, actively sourcing unrefined, food-grade natural ingredients and organic oils, successfully securing vital raw materials that retain their maximum enzymatic activity and antioxidant potential for superior skin health.
Toxin-Free Cosmetic Compounding : RMS Beauty employs a deeply advanced clean chemistry technique, meticulously blending their cosmetic formulas without utilizing parabens, sulfates, phthalates, or GMOs, successfully ensuring their makeup remains completely free of hazardous synthetic preservatives and endocrine disruptors.
Skincare-Infused Pigment Integration : They utilize an incredibly authentic product engineering method, actively suspending pure mineral pigments within deeply hydrating plant-based oils and waxes, successfully creating dual-action products like the Lip2Cheek that deliver vibrant color while simultaneously repairing the skin barrier.
Low-Heat Processing and Extrusion : The organization employs a remarkably careful manufacturing operational technique, systematically processing their raw botanical ingredients at exceptionally low temperatures, successfully preventing the high-heat degradation of delicate nutrients and essential fatty acids naturally present within the formulas.
Refillable and Eco-Conscious Packaging Design : RMS Beauty utilizes an uncompromising environmental sustainability method, actively engineering their primary compacts and componentry to be fully refillable, successfully minimizing the accumulation of single-use cosmetic plastics within municipal landfills over the long term.
Cruelty-Free and Transparent Distribution : They employ a highly responsive ethical logistics technique, actively ensuring that their final products undergo strict cruelty-free verification before being dispatched globally, successfully delivering radically transparent, high-performance clean beauty directly to conscious consumers and professional artists.